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Food trends in the UK, highlighted by the increase in awareness to eat more healthily, have put Ulrick & Short at the forefront of clean label ingredients development in the UK and now the company is experiencing huge success in Europe.
Ulrick 8: Short is making inroads into France, Ireland, Germany and the Benelux countries with a network of distribution partners, providing the same level of quality service and technical expertise that is demonstrated in the UK.
Of particular interest in these countries are the fat replacer range Delyte, its selection of functional flours and starches from the Synergie collection and the series of phosphate replacers for cooked meats known as Ezimoist.
These ingredients have grown significantly in popularity in the UK over the last year and sales have been stimulated by the awareness to reduce fat, sugar, salt, additives and allergens in foods.
It is Ulrick & Short's aim to select more distribution partners on the continent that not only have a network of contacts in the application areas of bakery, sauces, processed meats and dairy, but also have the technical expertise and compatible culture that is required to represent the company's brands.
Since 1999 the company has developed an extensive range of agri-crop based clean label ingredients and has seen a doubling of sales year-on-year over the past three years.
An increasing number of UK food retailers are producing products overseas to save money, which supports the company's decision to expand into Europe.
The drive into the European market has allowed export sales to grow since 2007, and the company confidently expects to hit 11% of sales during the current year. With plans to diversify into more European countries the company is certain to reach its target of 18% of total sales by 2013.
Ulrick & Short's co-founder, Andrew Ulrick commented: "Our website generates a lot of enquiries from many potentially interesting markets around the world, which is very positive for us. However we will only explore these markets if we feel that we are able to provide the same high level of service that is given across the UK market.
"Today clean label ingredients are firmly established in UK food formulations and are fast gathering pace in other European countries. Ulrick & Short has already successfully tapped into this growing market and will continue to prosper."
Contact Ulrick & Short on tel 01977 620011 or visit www.ulrickandshort.com
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