Alcan aims to reel in seafood packers with stand-up pouches.(Frozen Food Packaging Trends)

As processors of breaded, battered and other valueadded frozen retail seafood items increasingly look for innovative alternatives to carton packaging, Alcan Packaging is showing the way with steam-in-bag, stand-up pouches (SUPs).

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Stand-up pouches are designed to enhance consumers' brand experience on many fronts. For convenience, SUPs save space in home freezers, while resealability inhibits freezer burn and ensures fresher, longer-lasting product. In the frozen foods aisle, they feature a generous facing for high-impact, "billboard" brand messaging.

Additionally, Alcan Packaging provides hermetically sealed SteamRight pouches for steam-in-bag applications. Consumers' need for reduced meal preparation and easy cleanup has created strong demand in the steamable microwave cooking category. SteamRight pouches are said to deliver precision steam venting and safe, easy opening, as well as exceptional durability at every stage of frozen food distribution.

Alcan's flexible PET pouches yield operational advantages for brand owners, as well. SUPs provide material savings and create logistics efficiency, by both reducing weight and maximizing use of space in transit and on store shelves. The result is a more sustainable package that reduces costs as well as greenhouse gas emissions.

Stand-up pouches are available in rollstock or as pre-made pouches, with 10-color flexographic or rotogravure printing. Package options include slider and press-to-close resealing features, proprietary LaserTear[R] laser scoring, fitments and handles.

For more information, call Alcan Packaging Food Americas at 1-773-399-8037, or visit the company's website, www.alcanpackagingfood, com.

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