Ernie Ball celebrates 13 years of Warped Tour leadership.(FOREFRONT)

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THE WARPED TOUR HAS EVOLVED into one of the longest running and most widely anticipated "lifestyle" festivals of the summer. Kevin Lyman, tour founder, has created a unique environment to showcase music and extreme sports. The Ernie Ball Company has been an integral part of the tour for the past 13 years, organizing a national battle of the bands and supplying a fully equipped traveling stage for performances. This year, the Ernie Ball stage will appear at all 46 stops of the Warped Tour and showcase more than 100 bands. Record company execs agree that the Ernie Ball stage has become a breeding ground for some of the best up and coming acts in the industry. Brian Ball of Ernie Ball remarks, "During the course of the year, millions of people at the Warped Tour see our signage and get hands on experience with our products. But giving bands a venue to perform has earned us incredible goodwill in the music community. We know that it's helped our sales."

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