Sennheiser's "true sound" marketing campaign.(FOREFRONT)

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THIS SUMMER headphone manufacturer Sennheiser has been connecting consumers across the U.S. and Canada to true sound with an innovative consumer campaign that will drive Sennheiser brand awareness and consideration through an integrated, efficient engagement program--The Sennheiser Sound Tour--and a new slogan--"Hear.

I Am."--which communicates a notion of arrival and achievement and the idea of personal empowerment and confidence.

The Sennheiser Sound Tour is a North American road trip that pits a team of six girls against six guys. Their mission: to spread the word on the premium sound of Sennheiser headphones. Each week the teams will travel to a different city and stop at unique locations and events. They will be given a weekly task to accomplish, ensuring fun antics along the way, and the winning team will win great prizes. The teams will document their escapades online in their weekly webisode, which can be viewed at: www.sennheisersoundtour.com. As they travel, team members will connect with fans on Twitter, Facebook, YouTube, and other online outlets.

"This concept harnesses the power of social media integrated with consumer activation," said Anne Joyce, director of marketing, Sennheiser Canada. "It provides the opportunity for listeners to actually discover, try, and buy Sennheiser headphones. Sound lovers will soon discover the reason why Sennheiser has been the professional's choice in the audio and consumer electronics industries for decades." Starting off in Milwaukee at Summerfest on July 2, the teams packed up their Sennheiser-branded vehicles and headed their separate ways, spreading the sound of Sennheiser to more than 30 key cities throughout the sum met. The guys will travel the West Coast, while the girls will hit locations in the East. Log on to: www.sennheisersoundtour.com to view the full tour schedule.

www.sennheiserusa.com

www.sennheiser.ca

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