Wall Street journal features Martin Guitar.(FOREFRONT)

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MARTIN GUITAR'S NEW "1" series guitar was featured on page 1 of the Marketplace section of the July 6 edition of the Wall Street Journal Under the headline "Guitar Maker Revives No-Frills Act from '30s," the Journal feature detailed how Martin management developed the "1" series guitar in response to the current economic slowdown. The solid wood guitar, which retails for under $1,000, has already sold out for the year. "We needed something so we wouldn't have to start laying people off," said Chris Martin IV, company CEO.

Martin's new 1 Series guitar closely reflects the strategy used by the company in the '30s, when it introduced an unadorned mahogany guitar that retailed for $30 and appealed to cash-strapped buyers. Chris Martin told the Journal that this approach helped save the company in the Depression.

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