World famous; how to give your business a kickass brand identity.(Brief article)(Book review)

9780814409343

World famous; how to give your business a kickass brand identity.

Tyreman, David.

AMACOM

2009

223 pages

$17.95

Paperback

HF5415

Tyreman, an entrepreneur who has helped differentiate and develop brand identities for many companies such as Nike, Banana Republic, and Disney, instructs readers on how to create a world-famous brand. He contends that the focus should be to inspire rather than sell, be authentic rather than try to fit in, and engage a marketplace rather than focus on competitors. In addition, he discusses how to develop a niche, determine three essential words that encapsulate a company's identity, and add value to a brand. There is no bibliography.

([c]2009 Book News, Inc., Portland, OR)

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