Passion brands; why some brands are just gotta have, drive all night for, and tell your friends about.(Brief article)(Book revie

9781591026877

Passion brands; why some brands are just gotta have, drive all night for, and tell your friends about.

Newlin, Kate.

Prometheus Books

2009

292 pages

$24.95

Hardcover

HD69

Writing for entrepreneurs, marketers, and others in business, Newlin, a consultant with extensive experience in business strategy and marketing, discusses how certain brands create a loyal following and how to develop passion for a brand by creating emotional attachment. She draws from interviews with executives, quantitative research, and consumer views to describe the social and cultural factors that make passion brands a driving force in marketing, and their common characteristics, using examples of brands such as Google, Starbucks, Krispy Kreme, and Red Bull.

([c]2009 Book News, Inc., Portland, OR)

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