Ubiquitous commerce for creating the personalized marketplace; concepts for next generation adoption.(Brief article)(Book review

9781605663784

Ubiquitous commerce for creating the personalized marketplace; concepts for next generation adoption.

Ed. by Humphry Hung et al.

Information Science Reference

2009

306 pages

$195.00

Hardcover

HF5548

Despite what many people might think, apparently there are still times and places that they are not besieged by advertising. Contributors from business and technology are working on the problem, adapting electronic and mobile commerce to provide blanket coverage of everyone all the time. Among their topics are service-level roaming as a new virtual home environment concept, context related software, a framework for proximity-aware mobile services, data quality on the Internet, permission and acceptance as key issues in mobile marketing, leveraging pervasive and ubiquitous service computing, trust models, and evolving information ecologies.

([c]2009 Book News, Inc., Portland, OR)

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