Public relations and the social web; using social media and Web 2.0 in communications.(Brief article)(Book review)

9780749455071

Public relations and the social web; using social media and Web 2.0 in communications.

Brown, Rob.

Kogan Page

2009

182 pages

$39.95

Hardcover

HM1221

Brown, who works in public relations, examines how public relations practices have changed in the new online world of Web 2.0, in which the masses have more control and the ways that people communicate have changed. He discusses new communication channels such as blogs, wikis, RSS feeds, podcasting, social networking, social bookmarking, Facebook, MySpace, LinkedIn and other sites, and how to use them. He also covers search engine optimization, ethics in the new environment, questions to ask when considering digital PR, the different architectures of digital campaigns, new tools, and the evaluation and measurement of online PR. There is no bibliography.

([c]2009 Book News, Inc., Portland, OR)

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