Salons, day spas must be social media savvy.(News Front)

* According to data from Ad-ology Research, Westerville, OH, 57% of 18-24 year olds and 48.5% of 25-34 year olds say social media influences their choice of a hair salon/barber or day spa.

Across all demographics, online media had the most impact, with local websites (28.8%) and online yellow pages (22.3%) ranking as the most influential.

"The younger crowd wants the latest styles, but they also want to go somewhere popular, somewhere their friends go," said C. Lee Smith, president and chief executive of Ad-ology Research. "Salons and spas need to get active online since chatter on social networks and positive comments can attract these young potential customers."

More info: www.ad-ology.net

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