NASCAR is also being used to drive sales at Estee Lauder.(Marketing News)

NASCAR is also being used to drive sales at Estee Lauder. Michael Shank Racing is sporting a new look as Sean John Fragrances and Lab Series Skincare For Men have partnered with the team. The No. 60 Michael Shank Racing Ford-Riley of Mark Patterson and Oswaldo Negri still carries its familiar distinctive black and orange livery, but for the Daytona race it was boosted by the presence of signage from Scan John's Unforgivable and Lab Series Skincare For Men on the wing, nose, sides, and in-car camera locations on the Daytona Prototype.

"This is the first time Lab Series Skincare For Men is involved in an auto racing event and we are thrilled to partner with Michael Shank Racing," added Richard Sawyer, spokesperson and international education director, Lab Series Skincare For Men. "Lab Series Skincare For Men develops high-tech, high-performance skin care products which is why it was a natural fit. Their high-performing team is as serious about racing as we are about men's grooming."

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