Gillette is rolling out a new global brand campaign, the company's first in five years, according to Procter & Gamble.(Marketing

Gillette is rolling out a new global brand campaign, the company's first in five years, according to Procter & Gamble. Building on the brand's recent introduction of men's hair styling and personal care products, the new campaign is part of Gillette's strategy to expand the brand beyond shaving and strengthen its emotional bond among men. The new campaign, called "The Moment," was developed from a deep understanding of men. The campaign features everyday men as well as the Gillette Champions--Tiger Woods, Roger Federer and Derek Jeter--experiencing moments of doubt and how they overcome them to succeed. The television ad debuted in June.

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