Dialed into twitter.(PAGE 3)(Brief article)

IV personality and new businesswoman Brooke Burke may have more than 1 million people "following" her on Twitter, the popular blogging service, but Burke, co-chief executive of online startup ModernMom.com, admitted that she didn't even want to join Twitter.

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"I resisted," confessed Burke, who hosted a popular TV series on E! and won season seven of "Dancing With the Stars" before she helped found Santa Monica-based Modern-Mom. Burke made her confession recently when she appeared on a panel at a local tech conference with Lisa Rosenblatt, the other co-founder of ModernMom and the wife of Richard Rosenblatt, former chief executive of social networking site MySpace.com.

"I didn't want to join and then Lisa's husband forced me to set up an account in January," said Burke.

Since then, she has catapulted to the top rank of Twitter celebrities. How'd that happen? While declining to divulge any secrets, Burke said she tries to mix her Twitter topics between "business and personal." And the dancing skills probably don't hurt.

Staff reporters Charles Proctor, Howard Fine and Daniel Miller contributed to this column. Page 3 is compiled by editor Charles Crumpley. He can be reached at crumpley@labusinessjournal.com.

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