Copper Mountain Networks, Inc., (Nasdaq:CMTN), Palo Alto, a leading provider of Digital Subscriber Line (DSL) equipment solutions for business and residential users, has introduced a new program to help its customers roll out DSL services in the fast-growing multi-tenant unit (MTU) marketplace. Copper Mountain's new MTU FastStartDSL(TM) program combines key customizable sales-force training materials and tools and marketing content to help the company's customers accelerate sales of broadband services to tenants in multi-tenant and multi-dwelling units. Copper Mountain's MTU FastStartDSL program is aimed at start-up MTU DSL service providers who must quickly recruit, hire, and train a sales force to reach building tenants and begin earning a return on their investment in Copper Mountain's DSL networking equipment.
The MTU FastStartDSL program provides Copper Mountain customers with training materials for sales people and building owners, marketing content such as sales and marketing launch guides, market research, broadband tracking reports, brochure templates, and lobby signing designs, as well as extensive tenant-oriented informational materials highlighting the advantages of DSL service. Combined on a CD-ROM disk, the Copper Mountain MTU FastStartDSL materials are easily accessible and customizable.
"DSL is a fast-moving industry, and the MTU space is wide open for service providers who are nimble and quick-to-market. We developed MTU FastStartDSL to help our customers get there first," said Cynthia Trevino, carrier marketing manager at Copper Mountain who oversees FastStartDSL initiatives. "We're providing everything our customers need to assist their in-house marketing efforts, quickly create a comprehensive sales-training program, and arm their sales people with the right tools to sell DSL service to building tenants."
"Copper Mountain's MTU FastStartDSL program has been invaluable to us," said Steve Lyga, vice president of sales at Denver-based WEBAccess International, a building-centric DSL provider that has standardized on Copper Mountain solutions. "We are deploying our services into commercial office buildings on a nationwide basis and needed to hire and train our field sales force very quickly. We needed customizable sales-training materials and marketing tools -- and we needed them fast. With FastStartDSL, Copper Mountain provided us with a virtual marketing team."
Copper Mountain's new MTU FastStartDSL program builds on its previously announced central office (CO)-oriented FastStartDSL program, which helps Competitive Local Exchange Carriers (CLECs) quickly deploy profitable multi-service DSL solutions using wholesale and retail central office collation models. The FastStartDSL program focuses on reducing time-to-market by offering easily customizable programs that can be used to gain competitive advantage at every stage of DSL service development, from platform selection to service launch.
Speed is of the essence in the MTU DSL market space. According to Department of Energy building surveys, there are more than 150,000 multi-tenant unit buildings in the U.S. alone. Cahners In-Stat projects that revenue for the U.S. multi-tenant unit market will have an annual compound growth rate of 51 percent, increasing from $372 million in 2000 to $2 billion 2004.
"The FastStartDSL program demonstrates Copper Mountain's commitment to the multi-tenant DSL market," said Michael Wolf, analyst at Cahners In-Stat. "By leveraging its years of experience to help in-building service providers select, position, and price the services they will deliver to various target markets -- then layering on training, collateral, and sales tools -- Copper Mountain is effectively accelerating MTU market development."
About Copper Mountain Networks
Copper Mountain Networks, Inc. (Nasdaq:CMTN) develops and markets a comprehensive family of DSL solutions that enable high-speed internetworking over existing copper facilities. The company's mission is to enable carriers and other service providers to offer a full range of high-performance, cost-effective data and voice services over DSL that are easy to deploy, use, and manage. Copper Mountain's CopperRocket(R) CPE family addresses the bandwidth, reliability, ease-of-use, and cost concerns of remote offices and users. Its CopperEdge(R) and OnPrem(TM) DSL concentrators and CopperView(TM) network management solutions offer a robust and scalable platform for carriers and multi-tenant unit service providers to generate a high return on investment while satisfying the ever-increasing user demand for bandwidth.
For more information, call 650/687-3314, or visit http://www.coppermountain.com.




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