DATA POINTS: MARKETING SALARIES.

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The Internet has transformed almost every aspect of marketing, but a new salary survey suggests that the fattest paychecks still go to traditional product and brand managers. According to a poll of 1,200 marketers conducted by Headhunter.net, The Association for Interactive Media, WebSurveyor Corp., and MarketingSherpa.com, average pay for Internet marketers is currently $66,040 plus $9,960 in bonus payments ("about average compared to other marketing professionals"), while product marketers earn an average of $80,560 plus $11,790 in average bonuses. Moreover, the pay gap seems to widen as marketers rise through the career ladder: At the vice-president level, product managers earn almost 20% more than their Internet marketing counterparts.

2001 Marketing Professionals Salary Survey, www.websurveyor.net/wsb.dll/3940/salresults.htm. Meg Walker, buzz surveyor, WebSurveyor Corp., 1037 Sterling Rd., Herndon, Va. 20170; 703/481-9326. E-mail: meg@websurveyor.com.

CMGI chief executive David Wetherell on his 1999 investment strategy: "It would be sinful to be making money on the Internet right now, when it's growing this fast." (Quoted in Business Week, 10/25/99)

MICROSOFT chairman Bill Gates on his company's willingness to spend money: "We want the support of everybody. But it's not like we're passing around a collection basket here. We have money in the bank to go do exactly the stuff that we want." (Quoted in Fortune, 7/10/00)

AMERICA ONLINE editorial director Jesse Kornbluth on building Web businesses: "Scale doesn't mean getting big fast. It means working at a sense of proportion. It means running a sustainable business on old- economy principles. It means that you love it, and not for the IPO." (Quoted in Business 2.0, 9/26/00)

ORACLE chairman Larry Ellison on his belief that Microsoft made a strategic mistake in attacking the desktop browser market rather than server-side players like Oracle: "Maybe they thought they'd take care of us later after they dealt with Netscape. Now, my cat could write a browser, but the Oracle database? Very complicated. They'll never catch us now." (Quoted in Fortune, 11/13/00)

DIGITAL RIVER executive vice president Jay Kerutis on consolidation among electronic software distribution outsourcers: "I used to have this big list of all our competitors. That list has gotten awfully small now." (Quoted in Sm@rt Partner, 11/20/00)

NOVELL chief executive Eric Schmidt on the social networking that occurs among Harvard, MIT, and Stanford graduates: "You can be a brilliant entrepreneur, but if you go to a no-name school you don't have access to these networks. Take my word for it, the networks count for a lot in this industry." (Quoted in Business 2.0, 12/12/00)

ONECOSMOS NETWORK chief executive Joe Firmage on what he wishes he'd invented: "Something a lot easier than IT. Say, Post-It Notes." (Quoted in The Industry Standard, 12/25/00)

MICROSOFT chairman Steve Ballmer on his company's depressed stock price: "If we're doing well competitively and the market is not quite as robust as we expected it to be, I'm not going to feel terrible about that. We're going to make adjustments and move on." (Quoted in Business Week, 1/22/01)

SUN MICROSYSTEMS executive vice president Patricia Sueltz on the $20 million settlement agreement between her company and Microsoft over Microsoft's alleged abuse of its Java license: "They're writing a check; we terminated the agreement. It's pretty clear we won." (Quoted in The New York Times, 1/24/01)

GIGA INFORMATION GROUP director of research Lou Agosta on the heavy- handed ballot-stuffing by Oracle, NCR, IBM, and Microsoft during an online poll of data-warehouse users: "We were getting several hundred submissions from the same [ISP]. How stupid do they think we are?" (Quoted in The Wall Street Journal, 2/22/01)

ADOBE chief executive Bruce Chizen on his aggressive personal style: "I am super-competitive. I don't like being No. 2 in anything I do." (Quoted in The Industry Standard, 3/5/01)

SUN MICROSYSTEMS chairman Scott McNealy on Microsoft's new customer- centric approach: "They have nice, new, clean sheep's clothing, but they're still wolves. It makes them even more dangerous." (Quoted in Forbes, 3/5/01)

KORN/FERRY spokesman Mark Nevins on his company's decision to eliminate casual dress in most of the company's offices: "The fact that a lot of dot-coms have done poorly may make casual attire guilty by association." (Quoted in Business Week, 3/19/01)

MBSHOP chief executive Jim Rose on what happens when former dot-com employees look for jobs at traditional companies: "Many of their skills are squishy, soft skills. There were salespeople without quotas, business development people who had Barney relationships with each other--I love you, you love me, but nothing happens." (Quoted in Fortune, 3/19/01)

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