Hitachi Automotive To Enter U.S. Starters and Alternators Aftermarket.(Brief Article)

Hitachi Automotive Products (USA), Inc., a subsidiary of Hitachi America, Ltd.,said it will enter the automotive aftermarket with a line of import application rotating electrical products, including starters and alternators. The Hitachi products that will be offered in this product line include both remanufactured alternators and starter motors for import vehicle applications.

The product line includes vehicle coverage for not only Japanese vehicles but European vehicle applications as well. Primary vehicle lines include Toyota, Mazda, Honda, Isuzu, Mitsubishi, Nissan, Audi, Mercedes Benz, Jaguar, Volkswagen, plus others, with models available for applications from model years 1970 through 2000, the company said.

"Consumers are more savvy and value conscious than ever before. Because customers demand a premium product at a very competitive price, it is necessary to bring value to customers in new, innovative ways that will ultimately increase their profitability," said Hank Ide, vice president and general manager, Hitachi Automotive Products (USA), Inc. -- Los Angeles.

The company said it manufactures, remanufactures and markets a broad range of electrical and electronic automotive products for all major automotive manufacturers worldwide, including GM, Ford, Mazda, Honda, Jaguar, Nissan, Toyota, Saturn, Isuzu, Subaru, Suzuki, Aston Martin, Opel, Fiat, Renault, Volvo and Saab.

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