Delphi Seeks New Business Outside Auto Sector.(Brief Article)

Delphi Automotive Systems Corp. has shortened its name to Delphi Corp. to reflect a new business focus. Delphi will seek to develop business in the aerospace, medical, computer and other high-tech industries, along with its auto dealings.

Delphi currently derives more than 90 percent of its sales from the automotive and commercial vehicle industries. But Delphi hopes its emerging technology will win sales in new segments. "Delphi has expanded its customer base beyond automotive and into a wide variety of other markets. Now is the time to present a common face across all of them," said J.T. Battenberg III, Delphi's chairman, CEO and president. "While we remain very focused on our automotive business, removing the 'Automotive Systems' descriptor from our name will allow us to approach non- automotive customers with a name that stands for a leader in technological innovation in many markets."

Examples of Delphi's high- tech products in new markets include connection systems, consumer electronics, sensors and electronic controls. Delphi's move into these new growth areas symbolizes the company's continuing efforts to diversify its customer base using its vast intellectual property and engineering capabilities.

Research commissioned by Delphi indicates that many of its customers already know the company as Delphi. Company officials believe Delphi's new customers will recognize the change as a commitment to developing a more flexible brand that is in line with their distinct needs.

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