Montana's gambling industry: an update.
(Gambling).
by Polzin, Paul E.^Baldridge, John^Sylvester, James T.
Recent initiatives to limit gambling in Montana have failed,
implying that many of the state's residents recognize and accept
gambling as a form of recreation and entertainment.
Nevertheless, this topic generally ignites heated debate centered
around social, ethical, and economic issues. What kind of impact do
gambling establishments have on Montana's economy? How many people
do they employ? What kind of taxes do these businesses pay?
Answers are not easy to find. Unlike other industries, there is not
a standard set of statistics available for gambling firms. In fact,
statistics are scattered among a number of industry classifications. For
example, some gambling establishments are restaurants or bars and are
classified in the eating and drinking category; others are casinos and
are considered a service industry; still others may be technically
categorized as gas stations. This situation makes it difficult to
compare gambling to other industries using common yardsticks such as
sales, employment, and labor income.
At the request of the Gaming Research and Education Fund, the
Bureau of Business and Economic Research conducted a survey of Montana
gambling establishments to gather some of these statistics.
In April 2002, the Bureau mailed questionnaires to a random cross
section of 728 gambling license holders. Valid responses were received
from 402 establishments by June 3, 2002. Forty-nine establishments on
the original list had closed, leaving 679 valid establishments.
Following the guidelines of the American Association for Public Opinion
Research (AAPOR), the calculated response rate was 402/679, or 59.2
percent.
This report builds on a similar survey of gambling establishments
conducted by the Bureau in 1998. Most of the aggregate statistics (total
sales, expenses, taxes) are comparable between the surveys, and may be
used to evaluate industry changes in the past four years. However, some
of the questions have been modified (we learned from our earlier
experiences) and certain detailed items may not be comparable between
the two surveys. The only conceptual difference is that the current
study does not include statistics for the roughly 85 establishments that
have licenses but report no video gambling machines (VGMs). We received
too few responses from these firms to develop reliable estimates of
their characteristics. However, these are mostly very small firms, and
their exclusion should not significantly affect the estimates.
Financial Conditions of Gambling Establishments
Montana's gambling industry consists mostly of the 1,709
establishments with Montana Department of Justice licenses to operate
video gaming machines (VGMs). These establishments received about $
1.039 billion in revenue in 2002 (Figure 1). Gambling activities
accounted for $281 million, roughly 27 percent of total revenue. Other
important revenue sources include fuel (24 percent), food (19 percent),
and alcohol (19 percent). Miscellaneous revenue sources, such as
membership dues, accounted for the remaining 11 percent.
The largest expense for Montana gambling establishments was the
cost of goods sold. The purchase of gasoline, food, alcohol, and other
items for resale accounted for about $406 million, or approximately 39
percent of total expenses. Payroll costs, including fringe benefits,
totaled about $201 million, or 19 percent. Business-related services
(advertising, repairs, professional services, etc.) were about $85
million, or 8 percent. Payments for vendor-owned VGMs, sometimes called
vendor split, were $49 million, or roughly 5 percent of total expenses.
Net margin provides an overall financial perspective of Montana
gambling establishments and may be calculated from the revenue and
expense data collected in this survey. Gambling establishments reported
total revenue of $1.039 billion and expenses of about $951 million,
leaving a net margin of $88 million, or roughly 8.5 percent of total
revenue. The net margin includes the before-tax return to owners
(proprietors, partners, and stockholders), capital charges, and certain
costs not specified in the questionnaire. The value of the liquor
license--which can exceed $300,000 in certain areas--is not explicitly
included in these calculations. Finally, the net margin calculation also
implicitly includes the risk premium associated with operating a
gambling establishment. Some people may consider the gambling industry
to be riskier than average because of close government regulation.
Gambling establishments differ significantly in their sources of
revenue. As shown in Figure 2, revenue generated from gambling ranges
from 6 to 66 percent, depending on the type of gambling establishment.
Those establishments with the maximum share of 66 percent had 20 VGMs.
A Closer Look at Taxes
Based on the survey responses, Montana gambling establishments paid
an estimated $74 million in taxes and fees during 2001. An estimated $37
million was paid in VGM taxes, which is not statistically different from
the $41 million in VGM taxes reported by the Montana Department of
Justice. Montana gambling establishments paid an additional $37 million
in real estate taxes, business income taxes, city taxes and/or fees, and
other fees and licenses.
Employment
Based on this survey, Montana gambling establishments employed
22,502 persons in 2001. There were 12,351 full-time workers (32 hours or
more per week) and 10,151 part-time workers (less than 32 hours per
week). As shown in Table 1, part-time employment is much more prevalent
in smaller gambling establishments. For establishments with one to five
machines, approximately 44 percent of the workers were full time, and
roughly 56 percent were part-time. The percentage of full-time workers
rises to 53 percent for those establishments with six to 10 machines.
Finally, full-time workers represent about 60 percent of the total in
gambling establishments with 11 or more machines.
Economics
This section uses the estimated sales and employment data for
gambling establishments to compare them with other sectors of the
Montana economy. These comparisons should be interpreted cautiously
because there is some double counting. As was mentioned earlier,
gambling establishments are classified in a number of industries,
including some of those used for comparisons presented here. The purpose
here is simply to provide rough measures of how the gambling industry
compares to other major sectors of the state's economy.
Montana does not have a sales tax. Consequently, there are no
up-to-date and reliable figures for retail sales. The retail sales
figures presented in Figure 3 are from the 1997 Economic Census
conducted by the U.S. Bureau of the Census.
The estimated 2001 total sales of Montana gambling establishments
were $ 1.039 billion, slightly smaller than the 1997 sales of general
merchandise stores ($1.141 billion) and food and beverage stores ($1
.320 billion). General merchandise stores include department stores and
superstores, and food and beverage stores include convenience stores,
liquor stores, and grocery stores. The gambling establishments'
2001 sales were larger than the 1997 sales of food service and drinking
places ($0.86 1 billion).
As shown in Figure 4, estimated 2001 employment for Montana
gambling establishments was 22,500 people. General merchandise stores
and food stores employed 9,800 and 10,600 workers respectively. Total
employment in food service and drinking places was 31,700.
Growth Since 1997
The estimated total revenue of gambling establishments grew at an
annual rate of 3.0 percent per year between 1997 and 2001, from $923
million in 1997 to $ 1.039 billion in 2001. Inflation averaged about 1.9
percent per year. Therefore, gambling establishment revenue grew about
1.1 percent per year in inflation-adjusted terms between 1997 and 2001.
The 1998 study reported total gambling establishment employment of
16,300 in 1997. The 2001 total employment estimate of 22,500 gambling
industry workers is based on a slightly different question and
estimating procedure than was used in the 1998 study. Adjusting for
these differences, the 1997 total employment estimate would be about
20,000 workers. This suggests only modest employment growth between 1997
and 2001.
As shown in Figure 5, gambling revenues were the fastest growing
major component, increasing an average of 6.4 percent per year between
1997 and 2001. Fuel was in second place, growing at 6.2 percent per
year. However, the price of gas rose significantly between these years;
the actual quantity of fuel sold increased at a much slower rate.
Revenue from alcohol sales rose approximately 2.3 percent per year,
while food revenue declined roughly 4.8 percent per year.
Conclusion
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