A study by Canada's Scotiabank shows that the Big Three are
steadily losing market share in Canada. The study shows that Asian and
European brands made up 60 percent of the Canadian new-car market last
month, and it was only the second month on record in which Japanese
models outsold Big Three models in the country.
When both car and light-truck sales are taken into account,
non-Big-Three brands still sold 45 percent of all vehicles, despite
years of domination in the light-truck and SUV segment by Ford, General
Motors, and DaimlerChrysler.
Scotiabank's senior economist Carlos Gomes, quoted by the
Canadian Financial Post, said, "The Big Three are facing pressure
in all segments," noting that as recently as the mid-1990s, the Big
Three held 75 percent of the Canadian market.
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