Survey says budgets will be up in 2003. (One Minute Marketer: Stats & Insights).

A September survey by the Patrick Marketing Group found nearly 50 percent of executives surveyed plan to boost marketing spending in the coming year. And while most increases will be modest--1 percent to 10 percent is the most popular estimate--the budgets mark an important shift in attitude.

PMG sees a shift in attitude -three times as many people anticipate spending increases as those who expect further cutbacks."

Marketing money will be spread out among a wide variety of tactics. The most popular tactic for 2003 is public relations. Direct mail, electronic marketing, and tradeshows are also at the top of the list. Telemarketing and Web-based seminars will get less support.

While broad-based brand awareness campaigns are still part of the arsenal, most marketers say that next year they will be more likely to spend on targeted marketing, rather than efforts to drum up more broad appeal.

To see a table with all the stats on this go to the E-Thctics' Gallery

(As reported in SMM's Performance eNewsletter-Oct 21, 2002)