Most consumers like permission e-mail. (One Minute
Marketer: Stats & Insights).
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According to a Quris.com survey of US e-mail users, 67% say they
like the companies they know of that, in their opinion, do a good job
with permission e-mail marketing. Additionally, 58% say they open those
companies' e-mails and 53% say their personal buying decisions are
affected by those companies' e-mail.
COPYRIGHT 2002 Sarah Stambler's Marketing with
Technology News Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
Copyright 2002, Gale Group. All rights
reserved. Gale Group is a Thomson Corporation Company.
NOTE: All illustrations and photos have been removed from this article.
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