"Spam has become a generic term for any intrusion that people
don't like," said Ray Everett-Church, a privacy and government
relations consultant with ePrivacy and an anti-spain advocate.
Spam may be officially defined as "unsolicited bulk commercial
e-mail," but more than semantics is at stake. The volume and
breadth of new digital advertising strategies threaten to wipe out the
line between legitimate and illegitimate marketing, some experts say, as
people begin to view all interruptions on a computing or
telecommunications device as out of bounds. The result could be a delay
in the long hoped-for recovery in the battered online ad market as
consumers dig in their heels. (As reported in CNET news.com on Oct 8,
2002)
COPYRIGHT 2002 Sarah Stambler's Marketing with
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