Consolidation through mergers and acquisitions in the steel
industry is likely to result in higher steel prices for automotive
producers. Already in the last year, companies like United States Steel
Corp. and AK Steel Holding Corp. raised contract prices on steel as a
falloff in industry capacity and tariffs on imports of foreign steel
helped prices rebound from 30-year lows.
Now, with International Steel Group set to buy bankrupt Bethlehem
Steel Corp. and National Steel Corp. almost sure to be absorbed by
either AK Steel or U.S. Steel, an oligopoly of large automotive steel
suppliers will likely have the upper hand in pricing.
For years, U.S. steel companies, which supply most of the steel
used by Big Three automakers were unable to raise contract prices as
competition from cheap foreign imports kept steel prices low. The tables
turned last year, however, as steel prices rose when several bankrupt
steelmakers liquidated -- removing a chunk of industry capacity -- and
the federal government slapped hefty tariffs on imports of foreign
steel.
The auto industry has since condemned the tariffs, saying the added
costs have forced companies to cut jobs and consider importing steel
from countries exempt from the tariffs.
Ana Lopes, director of government relations for the Motor and
Equipment Manufacturers Association, which represents the automotive
parts industry, said steelmakers have "unilaterally voided terms or
prices of many steel contracts" as the steel costs rose anywhere
from 20 to 60 percent in the last year.
Adding to tensions between the two industries, AK Steel said it
filed a complaint against General Motors in an Ohio court that seeks to
recover at least $25,000 in costs related to increased testing and
quality control measures. AK Steel spokesman Alan McCoy said the company
estimates the costs to be "in the realm of millions of
dollars." McCoy also said AK Steel would continue to fulfill its
obligation to GM under the contract despite the dispute.
GM countered, saying it "will not pay a premium, however
characterized, to AK or any other supplier to receive the quality of
products that they previously agreed to provide."
Regardless of who ends up on top in the dispute between GM and AK
Steel, however, experts agree that after years of being the underdog,
steelmakers are enjoying having the upper hand. "When it comes to
steel, there's no question they have a lot more leverage today than
they had a year ago," said John Henke, president of Planning
Perspectives Inc. and a specialist in buyer-supplier relations.
"There isn't much wiggle room for anybody who uses steel to
find alternative suppliers."
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