The guns of navaronne.

It's only in the last few months that there have been very serious moves on the part of major ISP's to combat spam, new bills proposed to impose stiff fines. The War on Iraq may be looming but the War on Spam has really begun. Unfortunately the enemy in this War on Spam is fairly invisible and not so easy to eradicate. And blocking techniques can make collateral damage out of any legitimate email publisher with the wrong word in the subject line or body of the message.

Despite this onslaught of spam, market researchers are predicting a huge rise in permission-based marketing e-mails over the next five years. Unless the spam situation is drastically cleaned up during that time, the rise in the number of marketing e-mails may be more about fighting to gain share of mailbox than marketing itself.