A recent study from WebSideStory.com reveals that more people are
going directly to web sites by direct navigation (typing in URLs) than
using search engines. The best explanation for this is that branding
campaigns have ingrained company's URL's in people's
minds and in their browser's favorites lists. See this chart for
the exact stats:
Methods Used by Internet Users Worldwide to Arrive at Web Sites,
2001-2003
February February February
2001 2002 2003
Direct navigation 48.2% 53.2% 64.4%
Web links/search engines 51.9% 46.8% 35.6%
Source: WebSideStory, February 2003
Note: Table made from bar graph
COPYRIGHT 2003 Sarah Stambler's Marketing with
Technology News Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
Copyright 2003, Gale Group. All rights
reserved. Gale Group is a Thomson Corporation Company.
NOTE: All illustrations and photos have been removed from this article.
Browse by Journal Name: