During the Forum, participants were asked to describe a best
practice in their company that helped empower the HR function or
influence others in the organization. Twenty-one ideas were written up
and shared with the group. They included such topics as HR
reorganization, organizational assessment, competency modeling, and
leadership development Four of the "best practices" are
summarized here.
Humana: Product Laboratory/Showcase -- New product innovation
begins with HR at Humana. HR partners with the business units to design
new health care products and "owns" the laboratory phase of
product introduction with its own employees. Best of all, HR goes on the
road to Humana's major markets and showcases employee experience
with these products to the CEOs, CFOs, and HR officers who make the
buying decisions on Humana's products. HR truly plays a strategic
role and is a major influence on product development and sales.
(Submitted by Bonnie Hathcock and Debbie Triplett.)
PNC Financial Services Group: Revenue Generation -- Fifty HR staff
members meet to focus on revenue generation and potential new
applications. The group has proposed and executed several new
initiatives, starting with the systematic study of sales jobs and the
creation of new selection procedures for sales employees. (Submitted by
Tom Jeswald.)
Procter & Gamble: Performance Reviews -- Annual performance
reviews required every individual to report on building the business and
building the organization. Each business unit also has a scorecard,
including organization deliverables: diversity, inclusion, and
productivity. HR typically "owns" these measures, and
influences the development of action plans. (Submitted by Lisa
Stilwell.)
Prudential Relocation: Communication Strategy and Planning -- This
communication model, designed by Prudential Relocation's Global
Consulting Group, is used for Human Resources and corporate change
initiatives. Use of the model ensures consistent and high-quality
internal and external communications to associates and clients. the
model includes the identification of key messages, constituencies, the
announcement schedule and format, talking points, manager's
briefing, a question and answer process, and ongoing communications
through newsletters and webcasts. (Submitted by Carmelita Brown)
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