Quik stats on e-mail & commerce.

84% of Internet users use e-mail, making it the #1 activity on the Internet. 67.3% search for products & services, the #2 activity on the Internet.

NTIA and ESA, U.S. Department of Commerce 2001

92% of grocery shoppers with online access would take advantage of e-mails containing coupons and meal suggestions.

Forrester Research 2002

Nearly 69% of American e-mail users have purchased online after receiving permission-based e-mail marketing.

Double Click 2002 study

59% of US consumers have purchased offline as a result of receiving a permission-based e-mail.

Double Click 2002 study