E-mail marketing works on the high and low end.

Just when you thought you had to go invest in rich media campaigns and spend thousands to get new customers, DM News published a case study that proves that sending the right offer to the right audience will yield profitable results even if done in the simplest e-mail manner.

What else is interesting here is that the mailer, CyberAlert, built its own email list after experiencing mediocre results from rented opt-in lists. A controversial practice to say the least, but successful.--S.S.

To see the HTML email message the company used click on http://www.cyberalert.com/email/freetrialpyo2.html