Media service refines e-mail in tests, draws subscription.

An investment of less than $3,000 in an e-mail campaign is expected to generate about $100,000 in new revenue during the next year for a media monitoring and Web clipping service. About 15,000 public relations and marketing executives worldwide--mainly in North America--were targeted with three e-mail tests, followed by a rollout to 121,000 recipients. They were offered a 14-day free trial of the service that monitors more than 13,000 media outlets as well as Web message boards. The three test e-mails of 5,000 each were sent in the first, second and third weeks of June. The rollout went out over three weeks starting June 26. Monthly subscription income for July rose 22 percent from June. (DM News Sept 23, 2003)

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