Reaching the inner circle.

With so much negative back lash how can a marketer win? First we need to find out what's really going on with those people who do use e-mail.. A new survey shows that a certain amount of elitism, selectivity or just plain human bandwidth limitations are placing restrictions on recipients' attention spans. E-mail users regularly open and read e-mail from 10 to 20 companies or a maximum of 16 on average, according to a recent report from Quris.com. "This emerging circle of trusted companies from whom people are willing to keep reading e-mail presents a significant challenge for e-mail marketers," said the report on 1,691 completed responses to a survey funded by e-mail marketing services provider Quris Inc.

Read the full report at http://www.quris.com/innercircle.htm