Soon, marketing will follow you--wired
news.
In Steven Spielberg's "Minority Report," advertising
targeted at Tom Cruise follows him wherever he goes. That scenario
isn't that far from our present reality, says this article: already
the technology exists to locate people by their cellphones and send them
marketing messages from nearby businesses. Now Mitsubishi is working on
an in-store projection system that senses customers and identifies them
with facial-recognition software. "The closer the customer
approaches, the more specific the information gets," notes the
article. "Eventually, the message would focus on the actual product
the person is handling" (Corante.com Dec 17, 2003)
http://www.corante,com/personal/redir/35645.html
COPYRIGHT 2003 Sarah Stambler's Marketing with
Technology News Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
Copyright 2003, Gale Group. All rights
reserved. Gale Group is a Thomson Corporation Company.
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