Is your e-mail marketing effort up to snuff?

A recent survey conducted by Marketingprofs.com reveals the results from over 2,800 e-mail marketers. An interesting profile emerged:

* 76% devote 10% or less to email marketing of their e-letters

* 21% believe that they will spend significantly more on e-mail marketing in 2004

* 77% expect an increase in revenue from email marketing

* 60% send out e-letters with original content

For more stats on what others are doing to benchmark yourself against click on

http://www.marketingprofs.com/benchmark/surveyasp/emailreport.asp