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What sells in the Spam world....

The E-Tactics Letter • Jan 29, 2004 • subject lines of top 10 spam email

Mediapost reported on January 2nd:

In what might seem like a paradox to some, online offers to purchase prescription erectile dysfunction drug Viagra ranked atop AOL's "Top 10 Spam Email Subject Lines" of 2003, but pornographic offers ranked near the bottom of the list at No. 9. Other top-ranking spam solicitations included offers for other prescription drugs, as well as online pharmacies (ranked No. 2) that sell them.

Offers to reduce the size of recipients' debt ranked third, while offers to increase the size of their anatomy (and "improve your sex life") ranked fourth. Online degrees (5th), lower mortgage rates (6th), lower insurance rates (7th), work-from-home (8th) and "as seen on Oprah" (10th) rounded out the top 10 spam subject lines detected by AOL, mainly from subscribers using its "Report Spam" button on the AOL service


COPYRIGHT 2004 Sarah Stambler's Marketing with Technology News Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.
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