Healthy living is major focus.

The older shoppers we surveyed for this issue expect to put more money and energy into healthy living, losing weight, exercise, and health care in the months ahead. Instead of senior discounts on otherwise slow shopping days, food stores that want more senior business should consider rewards for those who push a cart through the whole store several times during slow hours. Do More In Months Ahead Top 2 Boxes Healthy living 52% Losing weight 51% Exercise 48% Healthcare including insurance 44% Looking good 35% Traveling 34% Saving money 27% Looking for work 26% Buy higher quality food 25% Regular supermarkets 25% Fleamarkets 23% Club stores 22% Technology 22% Investing 18% Dollar stores 17% Internet 16% Wal-Mart 15% Eating at restaurants 13%