Quality is reason to switch.

We also asked our seniors what would lead them to do, spend or shop more in the months ahead and were surprised to see quality come out so near the top. The high quality rank was supported with many examples of products and categories in which even seniors with reduced incomes are trading up. We'll cover more about this in a future issue. Meanwhile, note that seniors rank "quality" second only to "taking care of myself" as a reason for changing their purchasing. Reasons To Do, Spend, or Shop Top 2 Boxes More In Months Ahead Taking care of myself 91% Quality 86% Ease of checking out 74% Value 73% Ease of shopping 69% Health concern 68% Prices 68% Attitude of store employees 64% Reduced income 63% Ease of parking 60% Service 59% Taking care of others 59% Enjoying life (learning, playing, adventure) 55% Convenience 50% Specials 46% Save time 45% Expressing myself 36% Connecting with or attracting others 27%

[ILLUSTRATION OMITTED]