e-newsletter readers grow itchy trigger fingers--internet news.

Readers will still read e-newsletters--but only if they contain specific, timely information, according to a new study on how Web users read and respond to e-mail newsletters. The biggest problem facing e-newsletters, obviously, is the difficulty in delineating between e-newsletters and spam. Experts agree that e-newsletters should focus on rapidly changing information such as stock market tips or weather forecasts--not on 'human interest' stories. The bottom line: "E-mail newsletters must leverage the benefits of new media--instant transmission and narrowcasting. You can have a market that's a tiny segment and be high value for that." (Corante.com 2/27/03)

http://www.cornate.com/internet/redir/39687.htm.