Opinion of retailers among US shoppers who subscribe to or receive permission-based e-mail from retailers and those who do not, January 2004 (as a % of each group *).

Opinion of Retailers among US Shoppers Who Subscribe to or Receive Permission-Based E-Mail from Retailers and Those Who Do Not, January 2004 (as a % of each group *)

Get permission-based

e-mail Satisfied With retailer 90% More likely to buy products from this 91% retailer Likely to recommend retailer to others 88%

Do not get permission-based

e-mail Satisfied With retailer 83% More likely to buy products from this 84% retailer Likely to recommend retailer to others 81% Note:* Bigfoot surveyed 1,109 adults ages 18+ and found 28% subscribe to or have received permission-based e-mail from a retailer Source: Bigfoot interactive and NOP World Research, February 2004

056106 [c]2004 eMarketer, Inc.

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