Frequent shopper wisdom.

In-Store reported on two things that Lee's Supermarket in Massachusetts is doing to make sure their best customers remain their best customers:

First, they increase staffing at the times that their best customers shop. Second, they are careful not to discontinue products that their best customers buy.

Both are wise, the second is a "wow." Having what customers want to buy when they want to buy it is the shortest and best road to successful retailing.

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