Merriam-Webster dictionary definitions are shown below along with
those of our shoppers:
1: fitness or suitability for performing an action or fulfilling a
requirement. (18% of our respondents cited Less expensive than if I made
it myself, Simple, accessible and available, Nutritious but quick)
2: something (as an appliance, device, or service) conducive to
comfort or ease (37% cited Less hassle or work, Easier, People who can
help, Less driving, Not having to stand in line)
3: suitable or convenient time requirement (Another 37% cited Less
time, Faster-my time is my most valuable resource, Quick if you are on
the road, Quick anywhere, Close to home, No standing in lines)
4: freedom from discomfort (8% cited not having to stand in line,
not having to make too many decisions.)
[ILLUSTRATION OMITTED]
Happy Summer! Mona Doyle
COPYRIGHT 2004 Consumer Network,
Inc Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
Copyright 2004, Gale Group. All rights
reserved. Gale Group is a Thomson Corporation Company.
NOTE: All illustrations and photos have been removed from this article.