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More convenience wishes.


by Doyle, Mona
The Shopper Report • July-August, 2004 • Cconsumer preferences

The things that our shoppers listed as needing convenience updates indicate that plastic packages are seen as more convenient than glass, that cereal seems inconvenient for multiple reasons, that many snack items are still in packages that shoppers feel are inconvenient, and that items that are hard to open are just not seen as very convenient no matter how convenient they are once they are opened.

[ILLUSTRATION OMITTED]

Multi-citations:

* Applesauce

* Bacon

* Cereal

* Chips, snack foods, crackers

* Spaghetti sauce

* Rice

Single-mention wishes included canned veggies with pull-tops, deli without lines, cooked ground beef, easier-open juice and milk cartons, easier to use makeup, and easier to open and reseal blocks of cheese.

Happy Summer! Mona Doyle


COPYRIGHT 2004 Consumer Network, Inc Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.
NOTE: All illustrations and photos have been removed from this article.



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