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Subscription confirmations May thwart hackers.

The E-Tactics Letter • August 4, 2004 •

Direct Newsline reported that study findings released by Tuscon, AZ-based Arial Software LLC indicate a computer hacker could easily destroy the e-mail database of most companies. That's because few companies "double-confirm" requests to be placed on e-mail lists.

The double-confirm practice involves sending an e-mail with a link attached, which must be clicked to confirm e-mail subscription requests. Such confirmations can prevent hackers vandalizing databases or from posting other e-mail names and addresses to a company's database--to send out e-mail spam, according to Arial.

The software firm conducted an audit of 1,057 companies nationwide that offer e-mail services to subscribers. It found that only 7% double-confirm requests to add names to their to e-mail subscription lists.


COPYRIGHT 2004 Sarah Stambler's Marketing with Technology News Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.
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