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Hitwise finds visits to web shopping and classified sites rise 25.6%.

The E-Tactics Letter • Jan, 2005 •

U.S. visits to Web shopping and classifieds sites jumped 25.6% from the year-ago holiday season and peaked on Thanksgiving Day, said Internet research company Hitwise.

According to news reports, between Nov. 1 and Dec. 25, those sites claimed 9.1% of all U.S. Internet visits. Visits to large Web retailers peaked over a range of days. In particular, traffic to Dell.com, eBay.com and Amazon.com spiked on Nov. 10, Dec. 9 and Dec. 11.

On the other hand, visits to the sites of major brick-and-mortar retailers such as Wal-Mart, Best Buy and Target tended to peak on Nov. 25--or Thanksgiving Day--as consumers used the Web to research items before heading to stores for the traditionally heavy "Black Friday" shopping day. DirectNewline Dec 30, 2004


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