KOREAN WAVE IS SEEN AS A VIABLE TREND.

Here are the essential components of the Korean Wave a look/lifestyle fashion trend that so far is confined to the Asia Pacific region but could jump purely regional firelines to invade other areas of the planet, as did, for example, punk from Japan. The Korean Wave is partly cosmetics-based, and attracts tourists from Japan, the Philippines and China to shops in Korea searching out this highly specific look. According to a recent report in The Korea Times (Seoul), women are not the only ones embracing the identity. Since it originates in TV soap-operas as well as popular music, there are male icons as well.

The current palette is a shimmering, natural-looking glow evidenced predominantly in popular lip glosses. It seems to have evolved from the pale skin tones of Koreans, and the chiseled good looks of its popular stars. Overall, the impact, for women at least, is "cute and sexy". The male equivalent is "dreamy and approachable" according to a story last year in The Japan Times (Tokyo). The Korean Wave embraces many aspects of Korean pop culture: Fashion, music, and film, to name the most popular.