E-mail marketing open rates, by industry, Q4 2003 & Q4 2004.

[GRAPHIC OMITTED] E-Mail Marketing Open Rates, by Industry, Q4 2003 & Q4 2004

Q4 2003 Q4 2004 Financial services 43.5% 35.8% Business products and services 43.2% 38.8% Consumer products 42.6% 35.6% Travel 40.3% 33.7% Publisher-business 39.2% 34.4% Retail and catalog 34.2% 28.7% Publisher-consumer 31.5% 30.2% Consumer services 31.4% 31.4% Source: DoubleClick, March 2005 063556 [c]2004 eMarketer, Inc. www.eMarketer.com Note: Table made from bar graph.