Latin American banks and financial service providers are looking
ahead to 2006 with a positive outlook. Stronger economies throughout the
region are creating growth opportunities in trade finance, private
banking, corporate card issurance, electronic payments and insurance
benefits.
At the same time, the deployment of new technology allows financial
companies to deliver their services more quickly and efficiently.
"International banks are using technology to serve their customers
effectively over longer distances," says Agustin Abalo, immediate
past president of the Florida International Bankers Association (FIBA)
in Miami. "And we are still only at the beginning of their
revolution in technology."
In Brazil alone, more than 18 million clients use the Internet for
banking transactions, according to Aldo Luiz Mendes, vice president,
Banco do Brasil. "For 2006, we are investing in options like mobile
banking to bring us closer to our clients," he says.
Increased responsiveness to customers is becoming even more
important as financial service providers respond to the pressures of
globalization, as well as regulatory and compliance requirements.
"Financial institutions must satisfy requests for information from
their customers, as well as from regulators," adds David Konfino,
president, International Division, Regions Bank in Coral Gables,
Florida.
Other challenges for financial service providers include ensuring
the security of data, and building customer awareness of new electronic
tools like the corporate card and automated supply chain payment
programs. And it's not just technology--employers must provide
attractive benefits programs to recruit and retain skilled managers.
Here's a closer look at the key challenges and opportunities
for Latin America's banking and financial service sector.
BRAZIL TO ENJOY EXPANSIVE MARKET
Thanks to continuing job growth, stable prices and increased
purchases of consumer goods, the Brazilian financial sector is expected
to expand in 2006. "We believe there are market opportunities on
the credit side, such as lending for micro and small businesses, as well
as for foreign trade," says Aldo Luiz Mendes, vice president of
finance, capital markets and investor relations, Banco do Brasil.
"We also expect to see increased demand for non-banking services,
such as credit and corporate cards, as well as insurance products."
Mendes believes online banking volume will grow significantly as
well. "Most of the Brazilian financial providers are already
online," he says. "This is part of a continuous move toward
greater efficiency throughout Latin America's financial
system." In 2004, for instance, 83.5 percent of all Brazilian
transactions were made through non-traditional delivery channels, he
adds.
To build revenue, Brazilian banks will be seeking to increase their
client bases by adding consumers who do not currently have accounts.
Other growth strategies include cross-selling products and services to
existing customers, increasing the volume of credit operations and
cutting costs through automated technology and strategic partnerships.
Mendes says banks will also invest more in hiring and training of their
employees.
"Banco do Brasil invests systematically in new technology to
improve its services to customers, its profitability for shareholders
and its support for the community," says Mendes. "For 2006, we
are investing in the development of options like mobile banking to bring
our bank closer to our clients," he adds. For more information,
visit: www.bb.com.br.
ELECTRONIC PAYMENT THE MISSING LINK IN SUPPLY CHAIN EFFICIENCY
In today's global economy, improvements in how supply chains
are managed allow raw materials for a personal computer to be sourced in
Brazil, manufactured in China, assembled in the US, and shipped anywhere
in the world. Such a complex flow requires planning to be successful. In
the words of Professor Warren H. Hausman from the Department of
Management Science & Engineering at Stanford University,
"tremendous strides have been made regarding product supply chain
efficiencies--resulting in sharply reduced lead times, lower
inventories, more responsiveness and variety, collaboration on planning
and forecasting, and improved customer service."
However, financial flows have not been addressed with the same
sense of urgency as material and product flows. As a result,
business-to-business payment has not seen a corresponding increase in
efficiency in the last 10 years, despite the availability of automated
payment programs such as Visa Commercial Solutions. Most companies have
not integrated payment into their supply chain management systems,
resulting in inefficient financial processes.
What is it meant by "inefficient financial processes"?
Most companies manage their financial flows manually, using paper-based
invoicing and payment systems; initiating, tracking and reconciling
these paper-based invoices and payments can be a significant part of a
company's treasury costs. In a white paper on supply chain
efficiencies, Professor Hausman uses the example of a major hotel in
Latin America that moved from operating several chains with numerous
hotels per chain, to a Shared Services Center across all their hotels
chains for procurement, A/P, and A/R. By unifying the business process
of all the hotels, they have increased productivity and estimate $2.5
million-$3.5 Million (USD) in annual benefits.
Best practice companies are going the extra mile by integrating
financial flows as part of their overall supply chain management
systems. In quantitative terms, companies that embrace existing
electronic payment solutions could save almost US$10 million annually
per US$1 billion in revenue.
Rafael de la Vega, Vice president of Commercial Solutions, Visa
International Latin America and Caribbean, emphasizes that "payment
solutions can add significant advantages in terms of saving time,
reducing cost and increasing visibility, and they have been designed to
integrate seamlessly with companies' existing supply chain
infrastructure."
The net results are measurable benefits for suppliers,
manufacturers, retailers and consumers. But, before implementing any
change, management should consider the following questions:
* What is the current status of our company's financial flow
processes?
* What are the areas of most importance/potential for our company?
* What is our bottom-line profitability potential from improved
financial flow processes?
* What resources are needed to adopt new automation solutions and
ensure a smooth transformation?
* How can I lay out a roadmap for change?
About Visa: Visa connects cardholders, merchants and financial
institutions through the world's largest electronic payments
network. Visa products--which offer unsurpassed global acceptance at
more than 24 million acceptance locations including close to one million
ATMs--allow buyers and sellers to conduct commerce with ease and
confidence in both the physical and virtual worlds. As an association
owned by 21,000 member financial institutions, Visa is committed to the
sustained growth of electronic payment systems to support the needs of
all stakeholders and to drive economic growth. For more information,
visit www.corporate.visa.com.
CORPORATE CARD OFFERS MARKET OPPORTUNITIES FOR LATIN BANKS
Corporate cards will offer a significant market opportunity for
Latin American banks in the coming year. By building awareness of the
corporate card's versatility as an effective purchasing tool and a
secure payment option, banks can help meet a growing need in the
region's business sector.
"Many Latin American enterprises, as well as midsize and small
businesses, are just beginning to understand how the corporate card is a
valuable financial tool," says Ramon Martin, senior vice president,
Latin America, Caribbean & Canada, American Express Corporate
Services. "That is shown by the fact that the percentage of
purchases made by corporate card or individual credit card is still very
low in Latin America compared with more established markets."
Martin says corporate cards provide significant benefits, beginning
with better control of business-related expenses in the travel and
entertainment (T&E) sector. "In a global marketplace, Latin
companies must travel abroad to be competitive," he adds.
"That means that T&E must be considered an investment, just
like the purchase of a new manufacturing plant."
From better reporting capabilities to the ability to set limits on
purchases, corporate cards can make a major contribution to a
company's profitability in many other areas besides T&E. In
addition, corporate cards can reduce the internal time and expenses
involved with processing individual reimbursement requests, receipts and
invoices.
"We expect to see more and more Latin corporations acting to
expand on the corporate card concept by purchasing not just airline
tickets and hotel accommodations, but also office furniture, computers
and phones," Martin says. "Banks can help businesses
understand that a corporate card is a tool that can drive tremendous
value for the organization through increased usage."
Both the corporate card and the traditional individual credit card
also offer the advantages of a highly secure payment system, as well.
And the reporting capabilities available with both types of cards
provide valuable decision-making information to businesses and
consumers.
One recent trend in the corporate card market is for companies to
build employee-oriented programs that support their business partners or
provide different types of rewards. "We have all seen how effective
loyalty programs are with the consumer market," says Martin.
"Now, businesses can develop programs with benefits like a pricing
discount on certain purchases from selected vendors."
Another trend is the growing use of paperless reporting solutions.
"Already our customers in Mexico and Brazil have the choice of
completely electronic solutions," Martin says. "That's a
response to a clear demand from many of our customers."
For mid-size and small businesses, American Express is also
developing informational tools, such as comparing actual purchases with
industry benchmarks. This can help show a company how well it is
positioned with its peers or demonstrate the value of its pro-approved
spending program.
American Express' Corporate Card program simplifies expense
management by providing the controls and tools growing companies need to
manage spending and drive savings to the bottom-line. For more
information, visit www.americanexpress.com.
TRADE FINANCE OPPORTUNITIES ON THE RISE WITHIN REGION
Latin America's economies are expected to strengthen in 2006,
creating new opportunities for international trade, according to David
Konfino, president, International Division, Regions Bank.
"We see continued improvement throughout the region, opening
the door for U.S. companies to export a growing volume of goods to Latin
America, and for banks in the region to finance that trade,"
Konfino says. "We also expect the United States, especially South
Florida, to continue to be a haven for Latin American capital, driving
demand for private banking and wealth management services."
Konfino notes that close to 40 percent of all U.S. exports and
imports are generated in the 15-state region covered by Regions Bank,
one of the nation's leading financial institutions with an
International Division located in Coral Gables.
Within Latin America, the banking industry has been characterized
by extensive merger and consolidation activity in recent years, notes
Konfino, a former president of the Florida International Bankers
Association (FIBA). The investment in the region by European banks has
also led to a stronger and more sophisticated regional banking system,
he adds.
"Latin banks today are more demanding in their correspondent
relationships," Konfino says. "They generally want fewer but
deeper relationships with U.S. banks. Because of ongoing regulatory
requirements and the need to invest in new systems and technology, the
larger U.S. banks have expanded their international activities."
Regions Bank provides direct lending to its correspondent banks in
Latin America, helping them finance their customers' import-export
needs. "We have many vehicles available, including U.S.
Export-Import Bank (ExIm) programs for medium-term financing,"
Konfino says. Regions Bank also supports its correspondent institutions
with non-credit services, such as clearinghouse and cash management
services.
"Regions Bank has a 30-year history of correspondent banking
relationships with financial institutions all over the world,"
Konfino says. " The bulk of our relationships are in Central and
South America and the Caribbean, the largest export destinations for
U.S. products.
To serve its U.S. customers, Regions Bank has also built strong
relationships with Asian banks, and provides credit facilities to
facilitate imports from the Pacific Rim. In keeping with the global
nature of today's trading patterns, Regions Bank is expanding its
correspondent relationships with banks in eastern European nations as
well.
Regions Bank is also active in structuring transactions for
correspondent banks seeking longer-term or non-traditional financing.
"For example, a bank that receives large volumes of remittances may
need to borrow against the future flow of those funds," Konfino
says. "We help banks arrange those transactions and syndicate them
on the secondary market."
Regions Bank can also structure transactions in the project finance
sector, such as loans that may be securitized with future export flows.
"We see this financial services sector as a growth opportunity for
banks in the region, as Latin borrowers become more sophisticated and
seek out non-traditional financing arrangements," Konfino says.
"We team up with our correspondent banking partners and help them
with these types of capital transactions."
Regions Financial Corporation--formed by the merger of Regions
Financial Corp. and Union Planters Corp.--is one of the top financial
services providers in the United States, with $85.3 billion in assets as
of June 30, 2005. For more information, visit www.regions.com.
Latin banks seeking global investment options for their clients
To serve a growing number of individual investors, Latin American
banks are looking for easier, more efficient access to top money
managers around the world.
By offering more investment choices--including programs once
reserved exclusively for ultra-high-net-worth individuals --Latin banks
and investment advisors can reach out to a larger market and potentially
expand their customer base.
"Latin American investors are increasingly seeking greater
transparency, objective professional advice and access to a global array
of investment options," says Mark DeSario, CEO, Overture Financial
Services, in New York.
Overture Financial assembles global asset management platforms that
financial institutions can use to invest their own capital, or that of
their clients. "We empower these institutions to provide their
clients with cost-effective, conflict-free, performance-driven solutions
on a global basis," says DeSario. "Our intelligent,
open-architecture platform offers managers access to an industry-leading
portfolio management system."
Led by an experienced team of investment professionals, Overture
Financial Services, and its investment advisor subsidiary Overture
Investments, have developed a sophisticated technology platform that
will allow individual clients to access separately managed accounts
(SMAs).
According to investment analysts, over the next five years, SMAs
are projected to outpace the growth of recently more publicized hedge
funds. "The significant growth potential of SMAs is a result of
their ability to overcome many of the intrinsic limitations of mutual
funds, given the higher degree of transparency that characterizes
Separately Managed Accounts," says Mohammad Baki, Overture
Financial's President.
"Historically, only wealthy individuals with more than
$500,000 in investable assets could utilize SMAs to achieve better
portfolio diversification," says Baki. "Today, our platform
enables investors with as little as US$50,000 to $100,000 access to SMAs
to achieve a comparable level of diversification."
Rather than being limited to a relatively small selection of
proprietary mutual funds, Overture Financial's open architecture
provides ready access to a global network of investment professionals.
It also allows access to different asset classes in all currencies
rather than solely dollar-based investments--a clear benefit for many
Latin clients. "Although individuals may have US dollar-based
portfolios, there can be strategic advantages to adding foreign currency
denominated investments to their asset allocation," says Peter
Stanyer, Chief Investment Officer, Overture Investments.
Overture Financial's intensive manager search and selection
process also allows financial institutions to pick the best money
managers for their clients. "The goal of our research team is to
provide an ensemble of managers who excel in different asset classes and
geographic locations," says Paul Polries, Managing Director,
Overture Investments.
Headquartered in New York, with offices opening in Miami and
Philadelphia, Overture Financial Services and Overture Investments
utilize some of the finest talent and expertise in the industry. They
offer clients turnkey and state-of-the-art investment platforms that
allow for risk-based portfolio construction, using top-performing
institutional money managers. Overture Financial's plans of
expansion also include future locations in London, Dubai and Geneva.
Cesar Murillo, Overture Financial Services' Head of Sales,
Americas, explains that these platforms provide a service that would
otherwise require a major investment on the part of financial
institutions to build themselves. "Latin America is a key strategic
market for Overture Financial, and we are committed to providing Latin
American financial institutions with customized state-of-the-art
solutions that will enable them to better serve their clients." For
more information, visit www.overturefinancial.com.
Cesar Murillo
7 Times Square
24th Floor
New York, New York 10036
Main Line: 1 212 999 7100
Direct Line: 646-239-9000
CONTAINING THE COST OF U.S. HEALTH CARE BENEFITS
In the coming year, Latin American organizations will need to offer
attractive benefits programs to recruit and retain talented executives.
At the same time, they must strive to contain the cost of their health
care insurance, especially when covering their employees traveling
abroad.
"One of the clear regional trends is a rise in international
business-related travel, particularly to the United States," says
Mark Jardin, Aetna Global Benefits vice president and head of the global
insurer's PASSPORT TO HEALTHCARE[R] program, which provides access
to quality health care in the United States. "As a result,
companies, as well as their employees need to be prepared for an
unexpected medical emergency."
Many executives in Latin America, especially expatriates, look to
the United States as a source for health care. Statistics from the U.S.
Bureau of Economic Analysis show that non-U.S. residents spent
approximately $2 billion on U.S. healthcare services in 2002. "That
includes the costs of checkups and elective procedures, as well as
emergency medical services while traveling," says Jardin.
"From a company's perspective, the cost of that U.S. care
relative to health care costs in the home country can be
staggering."
The challenge Latin American companies face is how to offer the
most comprehensive benefits packages to their managers, at a competitive
price. "These executives and managers are expecting a high level of
health care services, which includes access to care in the United
States," Jardin adds.
For 30 years, Aetna Global Benefits (AGB) has provided
international health benefit products and services to support
multinational employers. As part of that offering, Aetna's PASSPORT
TO HEALTHCARE[R] provides Latin American companies, governments,
insurers and other organizations with convenient access to a U.S.
network of quality providers, while managing the costs of that care. For
more information, visit www.aetna.com/agb or call 888-800-888-1748.
GREATER PORTABILITY OF BENEFITS ACROSS BORDERS
Portability of benefits is becoming an increasingly important
consideration for Latin American companies, according to Todd A.
Hancock, managing director, Goodhealth Worldwide-Americas, in Miami.
"When a multinational manager is transferred from one country
to another, that person's health insurance and other benefits
should follow along," says Hancock, "For Latin American
companies--including family-owned enterprises-- being able to offer
portable benefits is an important aspect of attracting and keeping
skilled managers. Companies should not have to offer their executives a
new package every time they move."
One solution is a global health insurance program that covers
senior managers regardless of their location. "Goodhealth Worldwide
focuses on this market," says Hancock, "with comprehensive
plans that include wellness components, coverage while traveling and
medical evacuation should it be necessary."
In the past decade, international health insurance has grown from a
niche concept to a mainstream market, adds Hancock. "This type of
coverage provides greater peace of mind. A traveling executive can
concentrate on business, knowing that if medical assistance is needed, a
support network is already in place."
A leading provider of international private medical insurance,
Goodhealth Worldwide is part of the Primary Group, which manages
premiums in excess of US$1.2 billion with 13 locations around the globe.
Based in the United Kingdom, Goodhealth programs provide access to
quality medical facilities worldwide and allow claims top be settled
quickly, efficiently and locally. For more information, visit
www.goodhealthamericas.com.
ENHANCING WORKFLOW PROTECTING DATA
Enhancing workflow automation and ensuring digital data security
are two of the most important technology issues facing Latin American
financial institutions.
"Cost-effective workflow solutions will vary among
organizations, but typically include the use of multifunctional products
(MFPs) that combine functions like printing, copying, faxing and
scanning is the trend," says Alfonso Posada, associate director of
sales, Information Systems Division for Latin America, Sharp Electronics
Corporation. "One of the biggest cost areas in the technology
sector is managing the cost associated with traditional printers. We
consult with our clients to analyze their situation and present a total
cost of ownership (TCO) with complete solutions to identify the true
cost of document production."
Deploying MFPs in a financial institution involves more than just a
hardware purchase, Posada adds. An integral part of an
institution's data network, MFPs offer cost-saving features and
better management controls. For instance, managers can carefully monitor
the usage of MFPs, control the distribution of documents, and archive
that information. MFPs also have time saving features. "A
bank's IT manager today can remotely manage thousands of printers
and MFPs located in branch offices," Posada says.
But because MFPs are part of the network, safeguards must be put in
place to protect confidential data. "It's vital for a
bank's customers to feel confident that their information is safe
at all times," says David Olarte, senior product and solutions
manager, Sharp's Latin America Group. "Banks can put security
processes into place and receive a certification that customer data is
always in safe hands."
Color printing functions, with their ability to produce corporate
stationery, present additional challenges, according to Olarte, such as
ensuring that no one can steal company letters electronically or modify
their contents.
Because MFPs are information hubs, Sharp is a pioneer in focusing
on these types of security risks, says Olarte. "A company might
invest in firewalls and user authentication, but if the MFPs are not
protected, you may be leaving a 'back door' open to
intruders," he adds. "Our products contain the tools necessary
to reduce those security risks." For more information, visit
www.sharpsec.com.
BANKS DEPLOYING IN-BRANCH MOBILITY SOLUTIONS
Many Latin American banks will be implementing growth strategies in
2006. In many cases, in-branch mobility solutions can help to improve
customer service while stabilizing or reducing ongoing staffing costs,
says Vanderlei Ferreira, Brazil country manager, Symbol Technologies,
Inc.
One of the keys to building customer satisfaction is reducing wait
times within a bank branch. By installing a wireless "hot
spot" in the branch, a banker with a laptop or PDA can approach
customers in line and immediately provide some types of services, such
as paying a bill or updating account information.
This mobility approach would also allow the bank to provide a
secure, private area for VIP customers who could bring in their own
laptops and make financial investments, check email or connect with
their office networks.
With this type of mobility solution, a bank could open smaller new
branch offices, reducing costs while still offering a high level of
customer service--especially during peak usage periods.
"Then, if the branch is not crowded with people, a banker can
use the same equipment for other activities, such as asset management or
office material requisitions," says Ferreira. "Overall, a
mobility solution involves a minimal investment compared with adding a
staffer or an automated teller in the branch."
Outside the office, a banker could take the same "rugged"
laptop or PDA to breakfast or lunch or even a client golfing outing. If
the customer is interested in a loan, insurance or investment product,
the banker can use the device's wireless connection to take
immediate action.
Symbol Technologies is a recognized worldwide leader in enterprise
mobility, delivering products and solutions that capture, move and
manage information in real time to and from the point of business
activity. Symbol's products and solutions increase workforce
productivity, reduce operating costs, drive operational efficiencies and
realize competitive advantages. For more information, visit
www.symbol.com.
MANAGING DOCUMENT FLOWS CAN BOOST EFFICIENCY
Latin American banks are increasingly turning to electronic
documents, rather than paper. However, effective workflow management of
those documents is necessary to lower operating costs, improve employee
productivity and ensure smoother communications, according to Michael J.
Mathe, vice president international, Electronic Imaging Division,
Toshiba America Business Solutions, Inc.
"Electronic solutions allow banks to improve both the speed
and the accuracy of delivering documents," says Mathe. "In
today's business world, you want to be sure the right information
goes straight to the source--you can't afford to make
mistakes."
In many cases that means using multifunctional products MFPs to
scan in a paper document, and route it to the proper banker for review
or revision. Then the document can be sent out via email or fax, or
simply printed out if a paper copy is necessary. "It's a
faster, more efficient approach than relying on a courier or
hand-delivery service, the traditional methods in Latin America,"
says Mathe.
Today's printers, copiers and MFPs also include
productivity-enhancing features like automatic service calls. Mathe says
Toshiba's products automatically send an email message to local
distributors and dealers when they need service or maintenance. A
technician can then respond quickly, reducing potential downtime.
MFPs, particularly when deployed as part of a single-vendor
solution, also reduce the need for storing supplies, such as toner or
ink-jet cartridges. "It's easier to control costs and know
exactly what supplies are being used," Mathe adds.
For more information about Toshiba America, visit www.toshiba.com.
CONVERGYS: SUPPORTING THE TELECOM SECTOR
In the next few years, Latin America's telecom sector will see
significant changes. The convergence of voice and data networks will
allow telecom operators to offer "one-stop" services, reducing
customer costs and accelerating the offering of new services.
Convergence will also help cable, wireless, wireline and Internet
service providers (ISPs) to simplify their offerings and present
consistent plans in different geographic locations, according to telecom
experts.
But despite all these changes, one basic rule still applies: Take
care of your customers or your competitors will. By providing effective
business support systems (BSS), Convergys helps telecom companies
deliver better service, enhance profitability and launch complex service
packages, says Roberto Atyde, Latin America marketing director.
"Our main focus in Latin America is billing, as part of our
comprehensive array of BSS services, which also include human resources
and customer care solutions," says Atyde. "Our Infinys billing
solution allows operators to follow the latest market trends, and adopt
more flexible business models."
Billing support is one of the fundamental needs in the Latin
American telecom sector, especially with the ongoing consolidation
process. "In the case of a merger or acquisition, we help the
combined company develop one package solution rather than having two
processes in place. This simplified approach also allows telecom
providers to implement consistent billing procedures for each of their
regions."
Infinys is able to support all of a telecom operator's BSS
needs, including customer service management, activation management,
mediation management and partner relationship management.
Convergys also offers comprehensive customer care and contact
center services. The Ohio-based company employs more than 63,000 people
in contact centers, data centers and offices in the United States,
Canada, Latin America, Europe, the Middle East, and Asia. For more
information visit: www.convergys.com (English); www.convergys.mx
(Spanish) or www.convergys.br (Portuguese).
COPYRIGHT 2005 Freedom Magazines,
Inc. Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
Copyright 2005, Gale Group. All rights
reserved. Gale Group is a Thomson Corporation Company.
NOTE: All illustrations and photos have been removed from this article.