Fruit at the forefront.

Wondering how the steadily growing interest in all things organic looked in relation to other interests, we asked a cross section of our panel what they hoped to increase their or their family's use of in the year ahead.

Having fruit top the want-more list didn't surprise us, but we were impressed with how quickly "local" has become salient and alarmed that the tea number seemed too low to believe until we looked at the 30-point difference between milk and low-fat milk. Maybe we should have said "green tea" instead of tea. We didn't have salad on the list either, but one shopper said that she was relying on salads to eat more vegetables and is now trying to use more cooked vegetables instead. Category/Item Percent hoping to increase use: Fruits 69% Vegetables 66% Whole grains 64% Local products 63% Organic food 61% Natural products 58% Organic personal care products 56% Organic everything 55% Water 44% Juices 34% Low fat milk 33% Yogurt 30% Dark chocolate 25% Tea 11% Milk 3%