Australian consumers now confident.
by MEDIA CONTACT RESOURCES, INC.
The word from Australia, as that country heads into 2007, is that
while consumer sentiment "surged" in December 2006, the
results do not point to boom times. With the release of the latest
consumer sentiment survey on December 13, 2006 showing an increase of
almost 12 points analysts point to the Christmas season and favorable
unemployment statistics as the major underlying factors.
The survey-Westpac-Melbourne Institute Survey of Consumer
Sentiment-is the product of a joint effort between Australia's
Westpac Banking Corporation (Sydney) and the University of Melbourne.
The 11.8 point increase was more than welcome because consumer
sentiment in November 2006 declined 10 points. Recently, the Reserve
Bank of Australia (RBA) had been raising interest rates in an attempt to
control inflation. The rate increases were thought to be the cause for
the drop in consumer sentiment.
The Global Head of Economics for Westpac was interviewed on
Australian Broadcasting Corporation (ABC) television on December 13,
2006, and during the interview he termed the December 2006 increase in
sentiment "stunningly large."
He added, "I think that the overriding driving factor has been
the strength of the labor market, that consumers feel comfortable with
their employment prospects."
The economist went on in the interview to characterize the role of
the recent RBA rate hikes by comparing consumer sentiment declines
associated with previous rate hikes. What caught his attention was that
when the RBA raised its rates causing a decline in sentiment, sentiment
would subsequently rebound if there was no follow-up hike-but not to the
extent of the original decline.
In regard to the December 2006 confidence survey, he said the
consumer sentiment increase more than made up for the decline that
followed a rate hike.
The often noted volatility of consumer sentiment indexes also came
up in the interview. The ABC interviewer pointed out that a former RBA
governor was fond of discounting consumer sentiment information
particularly because of sentiment volatility. In spite of that caveat,
however, optimism is better entree to 2007 than pessimism.
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