Several studies indicate that in the United States, those who are
EuroAmerican, male, heterosexual, and physically abled inherit the
highest-status demographic profile--automatically. (1) The dominant
group retains the power to define, position, and assign a relative
ranking in the hierarchy for its own group and for subordinate groups.
(2) According to status incongruency theory, demographic characteristics
are arranged in a hierarchy in the following "pecking
order:"--males have more status than females, and within gender
Whites, Chinese, Native Americans, Japanese, Mexicans, and Blacks are
hierarchically arranged by race. (3) Even within the U.S. Asian
community, the darker South Asian is often considered Black, a
designation reflected in higher unemployment rates than Japanese or
Chinese experience. (4) An individual's position in the hierarchy
has a profound influence on job-related outcomes, such as decisions
about whom to hire and fire, whom to select for key training and project
assignments, and whom to promote.
Although status incongruency theory predicts that Asian Americans
have greater status than African Americans, empirical work testing this
assumption is scant. As Kohatsu and colleagues (5) argue: "Little
is known about the extent of racial stereotyping, racial contact,
cultural knowledge, racial mistrust, and emotional valence attached to
racial stereotypes. Researchers have not examined in any comprehensive
way racism or racial attitudes among Asians, Latinos, or American
Indians. Specifically, little research has been done on racial attitudes
and racism among these groups toward other people of color." (6)
Asians in particular have been virtually excluded from race relations
research, primarily due to their positive image as well adjusted and
successful. (7) In this article, we explore ways in which two racial
groups, Asian Americans and African Americans, are perceived in
workplace scenarios. Job type, physical appearance, and demographic
traits are viewed in tandem to paint a more comprehensive picture of how
these two groups are contrasted.
Demographic Status and Stereotyping
The lower the status in the hierarchy, the more negative the
stereotypes and the greater the disadvantages. (8) Stereotypes have led
to negative attributions for minorities: e.g., perceptions of the
disabled as disruptive, unable to perform, threatening, and contagious;
(9) women as frivolous, demure, and passive; (10) and racial minorities
as incompetent and managerially unfit. (11) Conversely, the model
minority stereotype of Asian-American employees posits that these
individuals have certain characteristics deemed important for workplace
success, at least at levels below top management. In a recent
experiment, Asian-American males remained unharmed by the stigma of
affirmative action, while Hispanic and African-American males hired
under the same initiative were considered less qualified. (12) Traits
typically attributed to Asian Americans include hard work, productivity,
thrift, punctuality, and obedience to authority. Such stereotypes
suggest that Asian-American job candidates and employees will have an
advantage over those who are African American. A job candidate who looks
like an Asian-American woman will thus find that her appearance alone
plays a major role in how she is assessed and in her career progression.
Furthermore, status incongruency theory predicts that her assessment
will be quite different from assessments made of Asian-American men,
African-American men, or African-American women with similar
qualifications.
African-American stereotypes (especially those of men) tend to be
most unlike qualities that managers look for in job candidates. Negative
stereotypes include lack of intelligence, laziness, irresponsibility,
and a tendency to blame others for their problems. (13) African-American
men especially are stereotyped as resentful, angry, and even violent,
while the women are viewed as more stable, cooperative, and hard working
than men. (14) In fact, African-American women have a higher labor force
participation than European-American or Latina women. (15) During the
period 1979--1989, the proportion of African-American women in the labor
force increased from 53 percent to 60 percent; their participation was
higher than that for European women. (16) They are seen as more serious
about work because potential employers assign less sex role stereotypes
than they would to European-American women: African-American women are
not seen as being in the business world to find a husband, nor viewed as
requiring "delicate" treatment because of their femininity.
(17) They have been portrayed as strong, independent, striving, and
assertive; (18) more ambitious and motivated; (19) and more highly
educated than African-American men. Further, African-American women have
made greater occupational strides compared to European-American women
than African-American men have made in comparison with European-American
men. (20)
The hierarchy that follows from the above analysis is 1.
Asian-American men; 2. Asian-American women; 3. African-American women;
and 4. African-American men. African-American women may be stereotyped
as possessing more desired job qualities than African American men,
contrary to the prediction of status incongruency theory.
African-American men appear to suffer from "reverse exposure."
As suggested by the "exposure hypothesis," (21)
African-American men may be viewed less positively because of
socio-political conditions and the media: e.g., African-American men are
sent to prison on drug charges at a rate 27 to 57 times higher than
EuroAmerican men. (22)
Race and gender research viewed in combination indicate that
Asian-American job candidates will be perceived as having more traits
necessary for job success than their African American counterparts.
Because a job candidate's or employee's appearance has an
impact on how his or her qualifications will be assessed, we hypothesize
the following:
Hypothesis 1: Employees with an Asian-American appearance will be
assessed more favorably than those with an African-American appearance.
Hypothesis 2: A hierarchy of appearance will exist with regard to
assessment: Asian-American men, Asian-American women, African-American
women, and African-American men.
Job Type
As Welbourne, Johnson, and Erez (23) argue: "Role theory
suggests that employee performance will be a function of both the
individual and the organization." (24) Blacks are often funneled
into "race-appropriate" jobs, such as public relations and
affirmative action, (25) whereas Asians, stereotyped as
"technically superior," are slotted for technical positions.
As a result of the "Bamboo Ceiling," (26) Asian Americans are
over-represented in technical positions and underrepresented in
managerial slots and governmental posts. (27) Because there is little
research or theory regarding race and job type, we couch the following
as research questions:
Research Question 1: Will African Americans be considered more
appropriate for the job of human resource manager?
Research Question 2: Will Asian Americans will be considered more
appropriate for the job of engineer?
Method
Participants
We disseminated information about the career histories of employees
who worked in a fictitious corporation to 127 undergraduate students
enrolled in advanced business courses at a West Coast university in the
United States. Average respondent full-time work experience was 3.13
years, and average part-time work experience was 2.39 years. A total of
24 students reported currently working full time. The sample contained
32 EuroAmericans and 95 persons of color (11 Latino Americans, 5 African
Americans, 78 Asian Americans, and 1 American Indian). Mean respondent
age was 25.28 years.
The design was a 2 x 2 x 2 factorial, with independent variables of
race (African American/Asian American), gender (male/female) and job
type (chemical engineer/human resource officer). Each was classified as
either an engineer or a human resources specialist, and was either an
Asian-American or African-American male or female. All had the same
qualifications, experience, and work history. All variables were
between-group measures so the purpose of the study would not be
apparent. Average cell size per condition was 15.88.
Procedures
Distributed packets consisted in order of a cover sheet (explaining
the study) on which subjects recorded demographic information. The
experimenter informed subjects that they were helping to evaluate salary
ranges for professionals. The cover sheet was followed by a human
resource profile that contained a graphical depiction of an
employee's last two years quarterly performance ratings. In all
cases, the average performance rating over a two-year period was 10 on a
12-point scale. To ensure face validity, two human resource managers
evaluated the profile a priori to assess accuracy of the salary ranges
and raise amounts used in subsequent questions. The candidate's
picture, name, and a company logo appeared at the top of the profile; in
each case the job type was either a chemical engineer or a human
resource mid-level officer. A section labeled "Additional
Information" below the performance graph contained the
employee's grade point average (GPA), education, and earned
vacation time. All fictitious employees had a GPA of 3.4 and six years
company tenure. The remaining pages consisted of Likert type perceptual
variables on which respondents rated the employee.
The experimenter distributed packets during class time to all
students in a number of sections. Classes selected to participate in
this study were randomly chosen from a list of business courses within
the class schedule. Student respondents did not receive extra-credit for
participation, and participation was voluntary. Each subject received
one of eight questionnaire versions to complete. With the exception of
the employee's photograph in the upper left hand corner, all
questionnaires looked identical. Several students mentioned that they
wished they had more information, suggesting that the simulated profiles
were accepted as actual employee data.
Experimental Manipulations
The name and a 4 x 4 mm picture on the HR profile sheet indicated
applicant gender. More than 200 pictures of African Americans and Asian
Americans were rated to obtain the eight pictures used in this
experiment. There were two pictures each of Asian-American men,
Asian-American women, African-American men, and African-American women.
Pictures were rated on a 9-point Likert-type scale by a diverse group of
15 student judges. Following the procedure of Heilman and Saruwatari,
(28) pictures were matched on dimensions of "old-young,"
"trustworthy-untrustworthy," and "hardworking-lazy"
to avoid a confound of perceived age, moral character, or energy for
work with appearance and gender. Two pictures were used for each of the
manipulations so that individual characteristics associated with a
particular photograph would not be a confound. (29) Pictures were chosen
so that they fell in the middle of the attractiveness continuum. The
average picture ratings across African-American and Asian-American
samples were: African-American female--[M.bar] = 5.25, 5.26;
African-American male--[M.bar] = 5.66, 5.46; Asian-American
female--[M.bar] = 5.42, 5.15; Asian-American male--[M.bar]. = 5.00,
4.77.
Dependent Measures
After reviewing the human resource profile, subjects rated the
employee on the salary amount he or she should receive ($45,000-$47,000
in $500 increments), the raise amount that he or she should receive next
year if current performance is maintained (2 percent-10 percent in 2
percent increments), and the amount that should be spent annually on the
employee's training ($1,000-$5,000 in $1,000 increments). Training
was included because women in the past have received less executive
education than men. (30)
Each employee was also rated on a series of 9-point bipolar scales.
To gain additional information for variable formulation, two focus
groups were conducted: one with six African Americans, the other with
six Asian Americans. The African-American focus group was composed of
four women and two men, average age 24.83, while the Asian-American
focus group was composed of three men and three women, average age 26.
Because of past racial mistrust between these two groups, we selected
African Americans to assess Asians and vice versa to capture extreme
views in terms of stereotyping. For example, African Americans have
described Asians as aloof and unfriendly. (31) In interviews with
residents of an urban housing project, Guthrie and Hutchinson (1995)
found that African Americans assumed that Asian Americans were all
immigrants, stealing away employment opportunities that belonged to
them. (32) Other stereotypes of African Americans toward Asians include
"unfriendly toward non-Asians" and "believe themselves to
be superior to people of other groups and cultures." (33) At the
same time, Asians see blacks as lazy, unattractive, and unsuccessful.
(34) Tensions are exacerbated because Asians have been upheld as a
success story compared to African Americans and Hispanics, (35) and
because Asians have been portrayed as "super successful models that
African Americans should copy." (36)
Following the focus group methodology of Krueger, (37) we
introduced the discussion with a general question to get subjects
talking and interacting. We asked participants to "Think back
throughout your careers and throughout your life; can you recall any
specific instances with other races where you felt resistance
communicating with them?" From initial answers, we generated
several follow-up questions. Participants were asked their general
perceptions of the respective group, if they thought a gender hierarchy
existed, and if they thought the ethnic group in question would be good
at managing people of their own and other cultures. The discussion was
free flowing, with explanations and examples requested for clarification
when needed. Discussions were tape-recorded and later transcribed.
Approximately four pages of focus group data were generated from both
samples.
The following examples illuminate some of the stereotypes present:
From the Asian American focus group: [African Americans] have
little experience working with Asian Americans. Therefore, they
don't trust and understand them. I think African-American males
like to stir up trouble: they are aggressive and intimidating; they like
to deny responsibility and are rude. When' I have debated or argued
with African Americans, I usually back off when they get too aggressive.
From the African-American focus group: Everyone wanted to sit right
next to the Asian-American people because they knew that they're
very smart in chemistry and math. During test time, everyone sat around
them. I think they are very timid people and they keep to themselves. I
guess they think everyone else is not as smart and intellectual as they
are; they think they are more intelligent than any other ethnic group.
Asian Americans figure African Americans are low class.
Analysis of focus group data and review of the relevant literature
led to creation of the following conceptual categories (1) Competence:
competent/incompetent, intelligent/unintelligent, qualified/unqualified;
(2) Seriousness about work: silly/no-nonsense, fanciful/realistic,
scattered/focused, impractical/practical, casual/businesslike; and (3)
Politeness: inconsiderate/thoughtful, ill-mannered/well-mannered,
impolite/polite, rude/gentile. Coefficient alphas for competence,
seriousness about work, and politeness were .80, .77, and .84,
respectively.
Results
Manipulation Checks and Preliminary Analyses
Preliminary [t.bar]-tests did not indicate a confound of either
gender or attractiveness for job type. The job-type ratings for chemical
engineer and human resource officer were respectively 5.67 and 4.80 on a
9-point masculine/feminine scale [t.bar] (116) = 2.92, [p.bar] <
.0040. The mean of attractiveness was mid-range (5.74) on a 9-point
manly/womanly scale. Correlations among seriousness about work,
competence, and politeness ranged from .65-.69.
Dependent Measures
A 2 x 2 x 2 MANOVA was conducted to check for overall effects
across dependent variables. Results revealed a significant main effect
for race [F.bar] (3,117) = 3.87, [p.bar] < .01, and a significant
interaction effect for race x gender [F.bar] (3,117) = 5.29. ANOVA
revealed that in general Asian Americans were perceived as more
competent [F.bar](1, 119) = 10.43, [p.bar] < .0013, omega square =
.07, more polite [F.bar] (1, 119) = 4.11, [p.bar] < .05, omega square
= .02, and more seriousness about work [F.bar] (1, 119) = 5.13, [p.bar]
< .03, omega square = .03, than African Americans, providing support
for Hypothesis 1. Simple effects analyses of the gender x race
interaction for seriousness about work showed that African-American men
were considered less serious about work than Asian-American men, but
there was no corresponding difference on this variable between
African-American and Asian-American women (See Figure 1). No significant
differences emerged for the salary and compensation variables or for the
job type manipulation. Thus, no supporting evidence was found for
research questions three and four.
[FIGURE 1 OMITTED]
Planned [t.bar]-test comparisons (least squares difference method)
further indicated that African-American men were viewed as less
competent than Asian-American women [t.bar] (59) = 1.93, [p.bar] <
.06, and less competent than both Asian-American men [t.bar] (59) =
3.30, [p.bar] < .0016 and Asian-American women [t.bar] (59) = 3.25,
[p.bar] < .00. African-American men were viewed as less polite than
African-American women [t.bar] (59) = 2.17, [p.bar] < .04,
Asian-American men [t.bar] (59) = 2.23, [p.bar] < .03, and
Asian-American women t (55) = 2.70, [p.bar] < .01. Asian-American
women were viewed as less serious about work than Asian-American men
[t.bar] (64) = 2.18, [p.bar] < .02, while African-American men were
considered less serious about work than African-American women [t.bar]
(53) = 2.66, [p.bar] < .02, Asian-American men [t.bar] (59) = 3.74,
[p.bar] < .00, and Asian-American women [t.bar] (59) = 1.72, [p.bar]
< .07. [T.bar]-test results are reported in Table 1. Partial support
was provided for hypothesis two, that a hierarchy exists with regard to
race and gender for Asian and African Americans: namely, Asian-American
men, Asian-American women, African-American women, and African-American
men.
Discussion
These data provide evidence for a hierarchy of assessment based on
African-American and Asian-American appearance. Even though all
candidates had the same qualifications and job performance history,
their job-related characteristics were differentially rated.
Specifically, persons with an African-American male appearance
experienced the most negative stereotypes, in that they were viewed as
less competent and less serious about work than persons in the other
groups. These results reflect cultural stereotypes of "lazy,
irresponsible, and not intelligent" (38, 39, 40) sometimes
associated with African Americans. African-American men were also viewed
as less polite than individuals in the other three groups, reflecting
the stereotype of "resentful, trouble-making, and prone to
violence." (41, 42, 43) African-American women fared significantly
better; their qualities were viewed as being more or less equivalent to
those of Asian-American men and women. These results are congruent with
the cultural stereotype of African-American women being seen as more
stable, cooperative, and hard working than their male counterparts. The
fact that African-American men were not, however, rated lower in terms
of salary or training budget could be a form of "aversive
racism," in which prejudicial attitudes are expressed indirectly.
The aversive racist voices discomfort through avoidance and exclusion of
minorities from social and informal networks.
Asian-American men and women were seen as more serious about work
than African-American men and women, and were viewed as more competent
and polite than African-American men. These results reflect the
generally expressed stereotype of Asian Americans as hard working,
persevering, and thrifty. They also reflect the Asian-American values of
group orientation, harmony within the group, and personal behaviors that
defer to group harmony. (44, 45, 46)
Implications for Managers
In general, good managers want to be fair and unbiased in their
performance evaluations, promotion decisions, assessments of job
candidates, and similar decisions that strongly affect people's
lives. Clearly, managers need to be aware of the tendency to stereotype
by appearance and the tendency to make human resource assessments based
on these stereotypes. The best preventive action is to become aware of
the typical stereotypes held within mainstream culture toward each
ethnic group, and how such stereotypes differ for men and women within
groups. Further, managers should access information about cultural
strengths of each demographic group to determine how those qualities
affect job fit. For example, Asian Americans tend to highly value group
harmony and group effort, which can be an asset in team development.
Most African Americans highly value candor, sincerity, and direct,
assertive communication, which can serve an equally positive role in
team development. Because of strong stereotypes that these two groups
hold toward each other, communications training may be necessary to
coalesce their strengths within a team--"Interracial interactions
have increased since the 1960s, but the quality of such interactions has
[in most situations and settings] not kept pace." (47) The Asians
in Kohatsu's experiment who held racial stereotypes of African
Americans exhibited racial identity attitudes of conformity (identifying
with White/White culture) or resistance (immersion in own respective
culture while rejecting Whites/White culture). Asians who possessed
Integrative Awareness, or a cognitive schema comprised of multiple
perspectives, (48) were more likely to view African Americans
positively. These findings beg the question--how to develop an
integrative schema?
Maznevski's (49) theory of communication is particularly
instructive for managers of diverse groups. Although increased group
diversity provides a greater array of solutions and potential ideas, she
argues that the synergy of diverse groups is released through the
integrating mechanism of communications training. According to
Maznevski, (50) employees who can empathize with co-workers, attribute
difficulties appropriately, and who can understand each other and build
on each other's ideas will be able to use benefits of group
heterogeneity [e.g., more and better ways of viewing a situation] to
their advantage. In an intervention based on her theory:
1. Group members would be made aware of the communication process
and of the role that communication plays in group performance.
2. Group members would be provided with specific information on the
effects of the types of diversity relevant to their own situation.
3. Groups would next observe applicable models of interaction to
identify and understand effective and ineffective communication
behaviors [through role play, videos, and watching their own
pre-recorded activities]. (51)
Some CEOs have stressed demographic integration as a moral
imperative, (52) suggesting that moral reasoning is an essential skill
for functioning within a diverse environment. In a cultural context,
moral reasoning refers to arriving at the most fair decision after
taking into account multiple individual viewpoints (53) without passing
judgment, (54) it is what Cloninger, Svrakic, & Przybeck (55) term
"self-transcendence," or the ability to look beyond one's
own self-interests to consider what is best for the group. Moral
development can be learned cognitively, through peer critique of
response to moral dilemmas, and socially, through games that create
moral dilemmas among friends. In a study contrasting both techniques,
Haan (56) found that emotional dissonance evoked through games better
facilitated moral development. Diversity initiatives may be able to
redirect cognitive categorization to focus on company/competitor
distinctions and a redefinition of minority roles, as opposed to
in-group/out-group power hegemonies. Training can focus on inducing
generativity, or receptivity to new ideas. (57)
Managers themselves need to keep an ongoing watch on their own
tendencies to revert to stereotyped thinking and assessments. Armed with
valid cultural information, awareness, mindfulness, and the
determination to work toward fair, unbiased decisions, managers can
overcome these all-too-human errors. Because job-relevant information
can reduce bias (58) and information is provided through exposure,
negative stereotypes of African-American men may be reduced through
greater recruiting and promotion efforts.
Future Research
Additional research should be conducted using perceptions of
EuroAmericans, Latino Americans, and American Indians to fully test
status incongruency theory with respect to race and gender. A variety of
comparisons can and should be made, exploring gender differences within
and across groups. Exploration of the nexus between perceiver population
and ratee is especially important. How are Asian-American men viewed by
Latinas? How does an African-American woman perceive an Asian-American
male? Larger sample sizes of these groups (along with real-world rather
than student samples) are needed to answer these questions. The sample
used in the current research included a large cohort of Asian Americans;
would results be different in samples that contained large numbers of
African Americans, Latinas/Latinos, etc.? Moreover, Asian Americans and
African Americans have been lumped into one category for purposes of
this research. Doing so masks potential intra-cultural differences that
may exist, as established in other studies. (59, 60) In a diverse
society it is important to investigate differences among the various
groups represented. Exploration between U.S.-born racial minorities vs.
immigrants is also needed, particularly in light of previous research,
which found (in the case of Asians) that immigrants had more negative
views toward African Americans than those born in the United States.
(61)
Kohatsu and colleagues (62) argue that to increase positive
behavior toward other racial groups, the minority group in question must
first have a positive assessment of itself. Diversity management is an
attempt by organizations to create an appreciation of employee
differences, and in the process, positive self-regard. In terms of
individuals, the diversity literature states that effectively managed
diversity can lead to decreases in frustration and turnover for women
and people of color. (63,64) Cox (65) terms organizations that
effectively manage their diversity "multicultural." In
multicultural organizations, organizational culture promotes both
attitudinal and structural integration of minorities (66) through
diversity education, and through equitably rewarding employees for
dissimilar contributions.
Further exploration is necessary to assess how other countries
manage their diversity In the U.S. workplace, minority groups are
categorized and stereotyped as having certain traits that do not fit the
leadership profile, that qualify them for some lesser role, or that
disqualify them as a potentially successful employee in any role.
Because of its demographic heterogeneity, this situation may appear
unique to the United States, when in fact the U.S. workplace is no
different from all other social systems, as the United Nations treaty,
"Declaration of All Forms of Racial Discrimination," makes
clear.
Notes
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(5) Kohatsu, E. L., Dulay, M., Lam, C., Concepcion, W, Perez, P,
Lopez, C., & Euler, J. (2000). "Using Racial Identity Theory to
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(6) Kohatsu et al., 2000.
(7) Ibid.
(8) Pettigrew, T. F. (1979). "The Ultimate Attribution Error:
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(14) Carr-Ruffino, N. (1998). Managing Diversity: People Skills for
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(15) Sanchez-Hucles, J. V. (1997). "Jeopardy Not Bonus Status
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(19) Sanchez-Hucles, 1997.
(20) Ibid.
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(22) Huffington, A. (June 10, 2000). "All Men Are Created
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(24) Ibid.
(25) Maume, D. J. (1999). "Glass Ceilings and Glass
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(27) Bell, M. P., Harrison, D. A., & McLaughlin, M. E. (1997).
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(28) Heilman, M. E., & Saruwatari, L. R. (1979). "When
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(30) Banerjee, N. (1993, September 10). "Battling Bias: Are
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(31) Hiebert, M. (2001). "Trouble in the 'Hood." Far
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(32) Guthrie, P., & Hutchinson, J. (1995). "The Impact of
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Authors
Jacqueline A. Gilbert
Jackie Gilbert is an associate professor of management in the
Middle Tennessee State University College of Business. She received her
BBA in management from the University of Texas at Austin, and her MBA
and Ph.D. degrees in management from the University of Houston. Her
research interests include cross-cultural studies, human resource
management, diversity, and gender issues. She has presented her research
at national and international conferences and has published in numerous
journals, such as the Academy of Management Executive, Sex Roles,
Journal of Applied Social Psychology, Human Resource Planning Journal,
Journal of Business Ethics, and Group and Organization Management. She
was one of the first instructors in the Regent's On-line Degree
program, and is currently conducting an empirical assessment of on-line
vs. traditional classroom effectiveness. She has received extensive
training in on-line pedagogy, WebCT, and course web design. Jackie is a
2002 recipient of the TBR Innovator's Award for Excellence in
instructional technology and a recipient of the 2002 Outstanding
Achievement in Instructional Technology award at MTSU. She has
participated in the MTSU Leadership Academy, the annual Lilly Teaching
Conference, The American Association for Higher Education conference,
and the International Association for Cross-cultural Psychologists
annual meeting. Jackie is a former co-chair of the Multicultural Task
Force and Honors Council chair. She is a member of the Academy of
Management and the Society for Human Resource Management.
Norma Carr-Ruffino
Norma Carr-Ruffino is professor of management at San Francisco
State University, where she developed and has taught seminars in
managing diversity since the early 1990s. She is the author of the
textbook Managing Diversity: People Skills for a Multicultural
Workplace, 5th ed. (Pearson Custom Publishing, 2002) and the tradebook
Diversity Success Skills (Butterworth-Heinemann, 1999). She works on
diversity issues with various corporations, such as Safeway and
BrassRing. She earned a Ph.D. in business education from the University
of North Texas in 1973, MBA in 1969, and BBA from Texas Wesleyan
University in 1968.
John M. Ivancevich
John M. Ivancevich is the Hugh Roy and Lillie Cranz Chair of
Organizational Behavior and Management in the C.T. Bauer, College of
Business at the University of Houston. He earned his doctoral and M.B.A
degrees from the University of Maryland and his undergraduate degree
from Purdue University. His teaching and research interests include
applied organizational behavior, diffusion of organizational
innovations, e-learning and traditional training program effectiveness,
reward system implementation strategies, and the creation of management
prescriptions and standards. He has published articles, academic books,
trade books, and consulted for numerous organizations. Contact
jivance@uh.edu.
Millicent Lownes-Jackson
Dr. Millicent Gray Lownes-Jackson is the associate dean of the
College of Business at Tennessee State University. She is a small
business specialist, author of 13 books, an entrepreneur, newspaper
columnist, researcher, small business consultant and a tenured professor
of management. Lownes-Jackson is the founder of The Interdenominational
Services Organization of America, Inc. (ISOA), a non-profit organization
that has impacted the lives of more than 4,500 youth and women through
entrepreneurial training and economic enlightenment. She is also the
Founder of the BEEM Program (Business Exchange for the Entrepreneurially
Minded), a public school business education program, as well as the
founder of the Women's Institute for Successful Entrepreneurship
(WISE). Lownes-Jackson is a member of many professional, civic and
social organizations and has received numerous awards for outstanding
accomplishments and public service, including the 2001 R.H. Boyd
Business Advocate of the Year Award.
Table 1. Cell Means and 1-test Results for
Inter-category Comparisons on Race and Gender
Variable
Mean t p-value n
Competence
Asian-American women 7.56 -1.31 .20 33
African-American women 7.24 33
Asian-American women 7.56 .00 1.00 33
Asian-American men 7.56 33
African-American men 7.24 1.93 .06 28
African-American women 6.58 33
African-American men 6.58 3.30 .00 28
Asian-American men 7.56 33
African-American men 6.58 3.25 .00 28
Asian-American women 7.56 33
Asian-American men 7.56 -1.34 .19 33
African-American women 7.24 33
Politeness
Asian-American women 6.70 -.76 .45 33
African-American women 6.72 33
Asian-American women 6.97 -1.00 .32 33
Asian-American men 6.67 33
African-American men 5.96 2.17 .03 28
African-American women 6.73 33
Asian-American men 6.67 2.23 .03 33
African-American men 5.96 28
Asian-American women 6.97 2.69 .01 33
African-American men 5.96 28
Asian-American men 6.67 .19 .84 33
African-American women 6.72 33
Seriousness about Work
Asian-American women 6.63 1.22 .44 33
African-American women 6.22 33
Asian-American women 6.22 2.18 .02 33
Asian-American men 6.81 33
African-American men 5.57 2.66 .03 28
African-American women 6.63 33
Asian-American men 6.81 3.74 .00 33
African-American men 5.57 28
Asian-American women 6.22 1.69 .07 33
African-American men 5.57 28
Asian-American men 6.67 .19 .84 33
African-American women 6.72 33
Note. The higher the mean, the more favorable the rating.
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