Australian consumer confidence
high.
by MEDIA CONTACT RESOURCES, INC.
Higher wages and the lowest rate of unemployment since 1974 are
keeping Australian consumer confidence at near record heights. Two
confidence surveys, released within one day of each other, both reached
the same conclusion.
The Westpac Banking Corporation consumer survey conducted in
partnership with the Melbourne Institute resulted in an index score of
120.8. The study format is built around the idea that scores over 100
index points mean there are more optimists than pessimists. Study
results were released on July 11, 2007 and reported widely. The
information in this brief review came from Bloomberg News.
On July 10, 2007, a press release from the market research firm Roy
Morgan International (Melbourne) said that its consumer confidence index
rose 4.5 points from June 2007 for a July 2007 reading of 126.8
points--the highest since a 132 point score in February 2005.
The Westpac-Melbourne Institute survey actually fell from June 2007
0.6 points, but there was no mistaking the overall positive tone of
respondents' views. The Bloomberg story commented, "A pickup
in consumer spending may stoke an economy that expanded at the fastest
pace in more than three years in the first quarter."
Some of the strength in the confidence scores certainly came from
the fact that Australia's central bank left interest rates
unchanged after its most recent monetary policy meeting. Bloomberg
reported, too, that prices for gasoline fell. Other good news came from
a survey by the National Australia Bank showing that business confidence
was at a two year high. Increased commodity purchases by China
stimulated hiring by Australia's mining companies.
Bloomberg said that the Westpac-Melbourne Institute survey's
index of the state of family finances rose a slight 0.1 percent. Even
better for consumer spending prospects, "An index measuring whether
now is a good time to buy a major household item, such as a television
or appliance, gained 3.2 percent."
Consumers told Roy Morgan that they were expecting good economic
conditions in Australia by a margin of 48 percent over 17 percent who
were pessimistic.
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