A huge land of huge
opportunity--Russia.
by Samp, Ray
I recently was honored with the opportunity to speak at the annual
conference of the Russian mushroom industry. Not knowing the language,
the people, or even the alphabet, I was intrigued by this adventure so I
accepted it. The president of the Russian Mushroom School, Alexander
Khrenov, a tall imposing man of great energy and stamina (which seems to
be a national trait), took care of all the details without a hitch and
next thing I knew I was jetting off to Moscow via London.
My volunteer visit took the form of an extension service, and I
visited some mushroom farms to provide some direction and advice. After
the farm visits, the three-day 15th Annual Russian Mushroom Conference
began aboard the fabulous riverboat aptly named the "Mushroom
Eater" as it navigated the great river Volga. The rest was an
adventure into an emerging industry, in a reemerging nation, within an
ancient and passionate culture.
The first day of the visit I was greeted at the Mushroom School.
The School and the extension service catered to my immediate needs and
then greeted me at the office with several toasts of vodka and caviar. I
was briefed on my assignment and was transported along with a translator
east of Moscow to the town of Noginsk. My experience there was with a
farm that had to switch to Pleurotus growing because of serious disease
and composting problems, but was reemerging as an Agaricus farm. The
farm is owned by a former Russian general named Yuri Alexandreyev
Davidov who fasted 15 days, twice a year to purge the body and maintain
discipline! I must say working with the suspicious growers and
communication problems was a challenge, but once we got into a flow we
discussed various bulk Phase I and Phase II issues extensively. They
sell some blocked compost outside the company but the majority was used
on site. The farm itself had enormous potential. It was a good-sized
farm for Russia, capable of 2 million pounds annually, although the
systems were less than stellar and the past was spotty. I mention that
the farm has great potential because the market is begging for mushrooms
and the systems are no worse than some North American farms I've
visited, and perhaps better than some. As thanks late in the day, we had
a group meal that was interspersed with numerous toasts of vodka and
tasty chasers.
Another farm was a modern shelf farm in Ledovo that was more
sophisticated than 90 percent of American farms. Clean, spacious and
organized, the farm was doing well financially despite only growing a
bit over 4 lbs/[ft.sup.2]! The market is such that apparently they were
still making good money, but as good growers they sought to do better.
Again I worked with their bulk systems, but more time was spent on
growing and particularly pinning, which was the topic of my conference
presentation. The people were engaging, passionate about mushroom
growing, and spoke some English, which helped immensely. At the end of
the visit we bid our adieus with a few toasts with vodka and mushrooms.
As you can probably see there is a trend starting here.
As I came to find out, the Russian market is as wide open and full
of opportunity as the Russian Republic. With a population of over 140
million, tremendous emerging wealth from natural resources, free market
reforms and growing annual per capita income, the nation is beginning to
assert its economic potential. The mushroom industry shares some of that
potential since national consumption is only about 0.3 pounds per
capita!! This is in a country where mushrooms have been reserved for the
ruling class until recently and the common people were only allowed to
hunt wild mushrooms. Beyond the miniscule per capita consumption, a
staggering 75 percent of national mushroom sales are canned and about 65
percent of the fresh mushrooms sold are imported. That is only about
eight percent of total mushroom sales are grown in Russia! Furthermore,
Russia is an enormous country where great shipping distances and import
duties are great disadvantages to shipping fresh mushrooms into Russia!
Still the economic incentives are so great that large volumes of fresh
mushrooms are being shipped in from Poland and Hungary. Oh, the
opportunities that are there for young Russian mushroom growers.
After my time with the growers I returned to Moscow. All the drives
were interesting because of the evidence of decay of the old economic
and social structure of the Soviet era and rebirth of the new free
market economy. There were many, many Soviet and monarchy era factories
in various degrees of operation or inoperation. In the years to come
there will be no shortage of work for the wrecking ball and demolition
teams. There were the occasional statues of Lenin and the hammer and
sickle was embossed in many concrete structures, various war memorials
or propaganda monuments. Old Lada autos were ubiquitous. By contrast
there were emerging shops and stores of all sorts. Locally owned and
western franchised restaurants and retailers were operating or in
various stages of construction adjacent to street vendors and local open
air markets. BMWs and Mercedes imposed their will around the slower
Ladas and the young people dressed for action whisked through the
streets walking past older, heavier women in babushkas. Cranes were
commonplace. Eventually I arrived at my hotel where I worked with my
interpreter on the delivery and technical aspects of my presentation
over a beautiful traditional meal ... with several toasts with vodka.
Finally the day of reckoning was upon me, the conference. I was
picked up by Petr, a thick, heavy conference attendee, who was to
deliver me to the boat with his "freelance" driver. We stuffed
all my things along with Petr's into the small Lada for a very low
ride to the river. I sensed things going wrong from there when the two
began an expressive argument in Russian, and we abruptly hopped out of
the car and onto the highway with all our suitcases and luggage. From
there we walked through a riverside park with all luggage in tow for at
least a mile or more. Poor Petr was sweating bullets by the time we got
to our tour destination, but it was all good. After all, it was just a
walk in the park.
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I was assigned a room on this river cruise ship and got settled in
before the opening ceremonies began. I finally made my way to the deck
where I was introduced to various attendees, and we all had champagne
and, of course, toasts with vodka. After the first talk I thankfully was
up for my turn and the transition from English to Russian through Alla
Safray went famously. My talk on pinning, pinset control and staggering,
was very well received, and there was an active question and answer
period on my topic as well as other mushroom growing topics since my
talk was heavily interspersed with photos. Whereas initially I felt like
a bit of an outsider, the talk seemed to break the ice and from then on
everyone was my buddy or new best friend. Perhaps I broke the political
and language barrier with a presentation loaded with photos and
information and the curtain came tumbling down. Alternatively it was the
recognition of a fellow mushroom person and that common thread united us
in ways not otherwise possible. Actually I believe the latter was the
reason since I was then able to converse, usually through a translator
or the use of broken English and "body English" about
mushrooms, but also about the United States, Texas and other matters of
interest. And in more cases than not, the talk was interspersed with
toasts and vodka.
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The river cruise turned out to be a perfect vehicle for a mushroom
conference. It forced the group to be within a physically close area,
yet all the attendees had the privacy of their own rooms. Additionally
the boat had enough space for a vast number of small groupings (which
seems to be a Russian characteristic) along with alone time on the
multiple decks. To avoid the claustrophobic feeling at the halfway point
of the voyage, all were encouraged to leave the ship for tours of the
historic town of Uglich. A beautiful 13th century town with some
fabulously spired Russian Orthodox churches. The colorful onion shaped
spires were something to behold and the town was a genuine relic of
centuries gone by. It is the town where the Grozny dynasty met its end
with the death of the last heir to Ivan the Terrible. Soon the Romonov
dynasty prevailed and the course of Russian history changed. Strangely
enough beyond the history of the Czars, Uglich also housed the Museum of
Vodka. All the information about vodka you could ever want was there,
along with, you guessed it, toasts with vodka.
Beyond my talk were several other technical talks on equipment, the
European industry, people management and immigrant labor. Mushroom
industry labor always seems to come from a place other than the local
population. In Ireland it's the Lithuanians and Latvians, in
Holland it's the Turks and Asians, in Poland and Hungary it's
the Romanians, and in Russia when local labor is not plentiful it's
the central Asians from Tajikistan and Uzbekistan. So mind you, we North
Americans are not alone.
Finally the ending ceremonies were unique in that they involved
individual performances within the group structure. The evening was
punctuated with quite a display of song and dance talent. There were
individual and group-singing performances, guitar playing, joke telling
and even belly dancing. Throughout the evening each of the 20 some odd
tables of attendees delivered toasts to the association, the conference
and for success in the industry. Of course each toast was with vodka.
In the end it was a professionally stimulating, socially exciting,
adventurous time. As we all went our separate ways I received many
"bear" hugs and invitations to return and bring more North
Americans with me. My last day in Russia I reported to the extension
agency and delivered my report, and we all wished each other heart-felt
best wishes that are associated with volunteers and sponsors. That being
done I spent the rest of the day with Alexander Khrenov visiting tourist
sites and snatching up more and more unique souvenirs. We ended the week
with a tour of yet another vodka museum and a traditional Russian meal
again interspersed with toasts with vodka.
It was at this time I asked Alexander, how does the typical Russian
cope with all this alcohol? He looked at me incredulously and said,
"It is not just alcohol, it is aqua vitae, the water of life and
the cementing of relationships be it family, friendship or business.
Russians don't generally drink alone, the vodka is an integral part
of the culture that brings and keeps people together." He noted
that the toasts are never without food. "There is always something
of complementary taste that goes with the vodka, and the drinks are
usually small. A toast is a welcome, a means of renewing a relationship
or building a new one, and then a way of parting before the next time we
meet. It's not to deaden the senses, vodka is used to awaken
them." With that we had our last toast together, and I left the
next morning.
Many emotions are felt as I ride in this plane some 35,000 feet
above the Baltic Sea. The business, the conversations, the work, the
fun, the laughing, the talent, and the vodka were all parts of what
developed the camaraderie it seemed everyone felt. From the perspective
of a citizen of America it makes one consider what we have been led to
believe. It is reiterated that most people are good; it is politics,
economics, and power agendas that keep them apart and suspicious of the
other. We have been conditioned that the Soviet Union was the evil
empire, and maybe it was, but the people that suffered under that yoke
are generally good and potential friends and allies. It just takes a
common interest to break down that curtain and find common ground. In
our case it was mushrooms.
I thank the members of ACDI/VOCA for sponsoring and coordinating
the extension part of the visit, and I thank Alexander Khrenov for my
involvement with the 15th Annual Mushroom School Conference. May they
have many more successful conferences, perhaps with me or some other
western hemisphere contributing attendee with whom to partake in toasts
with vodka.
Ray Samp
Agari-Culture Consulting Services 113 Colleen Court San Marcos, TX
rays.mushrooms@grandecom.net
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"Spore Prints" is a regular column featuring conferences
around the world, market situations in various countries, alternative
raw materials, introduction of mushroom personalities, historical
perspectives of industry trends, farm management and personal opinions
COPYRIGHT 2007 American Mushroom
Institute Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
Copyright 2007, Gale Group. All rights
reserved. Gale Group is a Thomson Corporation Company.
NOTE: All illustrations and photos have been removed from this article.